All Marketing knowledge

Ströer posted a solid H1 2026 led by its core out-of-home business, with digital OOH up 18.5% — a growth story in stark contrast to Germany’s slumping TV market.

LFP Media has relaunched Ligue1+ as ‘the French football platform’ with more matches, a free Sunday magazine and YouTube clip rights — rebuilding a paying audience after the DAZN collapse.

LVMH-owned daily Le Parisien reported a record €71.3m net loss for 2025, nearly double the prior year, as print sales fall below 25,000 copies a day.

The RAF Regiment’s ‘What Does Your Monday Look Like?’ by Wonderhood uses GoPro-shot footage and Monday-only media buying to reach 16-to-24-year-olds.

Estée Lauder’s Glimmer fragrance launch, fronted by Hailee Steinfeld, is WPP Media’s first marquee UK outing since winning the global media account.

Media firm Weischer has taken a stake in Lüneburg AI market-research startup Erason to cut ad waste (Streuverlust). Why targeting precision is the new battleground.

OpenAI has hired ex-Snap marketer Denise Mancinone to lead its German marketing as ChatGPT ads reach Germany. A local ad business is taking shape.

Coca-Cola has put its multi-billion-dollar global media, data and tech account into review — Publicis vs WPP — as Publicis also eyes PepsiCo.

JCDecaux renewed its Hamburg street-furniture contract for 15 years, adding green-roof shelters and fleet electrification — OOH quietly modernising city inventory.

French radio's 'Ensemble pour le DAB+' ran a national TV campaign to defend the car dashboard as DAB+ targets 80% coverage — a category-wide defence play.

Meta appealed France's order to reopen 'droits voisins' negotiations with publishers — opening a second front after Google in France's platform-payment fight.

France Televisions posted record Tour de France Femmes audiences — a 32.9% share and 23.2m viewers — strengthening the commercial case for women's sport.

Havas Media retained and expanded Hermes Arzneimittel's account after a multi-stage pitch, adding econometric modelling — media competing on proof, not just buying clout.

Generation Media has added a group strategy director — a sign the kids-and-family media niche is defending its expertise against generalist buying.

IPG Mediabrands agency Initiative widens its German leadership as the Omnicom-IPG merger reshapes the media landscape.

Frankfurt utility Mainova keeps incumbent media agency Dunkelgrün after a multi-stage pitch — a lesson in defending the client you already have.

France's BFM TV rebuilds its 2026-2027 schedule around the 2027 presidential race, with new shows and vertical social content.

From the 2026/27 season, DAZN and Disney+ will broadcast Spain's La Liga in France, ending beIN Sports' 14-year hold — and marking Disney+'s arrival in French live sport.

Heroes Media has sold the French magazine VSD to entrepreneur Vianney d'Alançon, the man behind a Puy du Fou-style historical park — a rare profitable print title changes hands.

Metrobus has won the RATP's advertising sales concession, a contract reported at around €1.8bn over 12 years, and will run advertising across 45 new Grand Paris Express stations.