All Marketing knowledge

German ad budgets are being reordered as paid search overtakes TV and retail media surges, with Google, Amazon and Meta now capturing more than half of all ad investment.

Hamburg agency Grabarz & Partner has ended its roughly decade-long partnership with Porsche, turning a painful account loss into a dignified industry moment as Serviceplan takes over.

Stagwell CEO Mark Penn is doubling the holding company's new-business team and plans to add around 1,000 staff, escalating the fight for accounts among holdcos.

Footwear brand Ecco has launched a global media review with adviser support, adding to a busy year of blue-chip pitches reshaping agency rosters.

Alzheimer's Society has appointed a media agency following a competitive review — the latest charity to overhaul its media as fundraising budgets come under pressure.

The structure of the £1.3bn UK government media account won by WPP has been revealed — a landmark contract that hands one holding company enormous public-sector reach.

French cinemas drew 17.53m admissions in July 2026 — up 22.6% year on year and near pre-Covid levels — powered by Nolan's 'The Odyssey' and 'Spider-Man: Brand New Day'.

Lidl GB has shortlisted OMD, iProspect and WPP Media for its UK media account, putting incumbent OMD under pressure as part of a wider European media review.

RAJAR Q2 2026: UK radio reached a record 51.1 million weekly listeners, and commercial radio's 40.2m audience now towers over the BBC's 30.9m — the widest gap of the RAJAR era.

TF1's H1 2026 results show its streaming platform TF1+ doing the heavy lifting: ad revenue up 19% and 44 million monthly streamers, offsetting soft linear TV. Here's the European broadcaster blueprint.

ProSiebenSat.1's H1 2026 revenue fell ~9% as Germany's TV ad market weakened and World Cup rivals drew viewers away — yet cost cuts and Joyn's growth lifted profit and the shares.

The Trade Desk's shares fell ~22% after Q2 2026 revenue of $715.1m missed forecasts. Why the open web's biggest independent DSP wobbling matters — and what advertisers should do.

Nielsen is taking ad-verification giant DoubleVerify private for about $2.15bn. Inside the deal, why measurement is consolidating, and what brands should do about vendor independence.

WPP shares leapt as much as 30% after first-half profit and margins beat expectations — even as revenue fell 4.4%. Inside Cindy Rose's turnaround and what it means for brands.

Disney sells its A+E Global Media stake — History, A&E, Lifetime — to Hearst for $1.2bn, another sign the majors are cashing out of linear cable to fund streaming.

The L'Équipe group has acquired free-to-air NFL rights, including the Super Bowl, for the 2026-2027 season, with France Télévisions airing the Paris Game.

French media regulator Arcom will begin implementing recommendations from the Lasserre report on public-broadcasting impartiality from September 2026.

NRJ Group reported first-half 2026 revenue of €149.4m, down 3.5%, blaming a difficult advertising market as radio and TV ad income fell.

Prisma Media has become the first French press publisher to feed its first-party data into Nielsen's ID Graph, the engine behind Digital Ad Ratings measurement.

Out-of-home giant Outfront created a chief data officer role and filled it with IPG/UM veteran Huw Griffiths, as OOH races to prove measurable value against digital.