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Marketing Minute
Google folds Local Service Ads into Performance Max-what service firms must do
Google is moving Local Services Ads into a pay-per-lead Performance Max campaign type from August 2026 and retiring the LSA dashboard. UK service firms need to prepare now.
8 hours ago3 min read
Google Ads hands the keys to AI: what the 'AI Max' shift means for UK advertisers
A quiet July terms update lets Google's AI generate targeting, ad copy and destinations on your behalf — and from September, Dynamic Search Ads start upgrading to AI Max automatically.
1 day ago3 min read
Google's Q2 ad revenue jumps 14.5% as AI reshapes Search
Alphabet's Q2 2026 results show Google advertising up 14.5% and Search up 17% — proof that AI features are expanding queries, not killing them. Here's what UK marketers should do.
4 days ago3 min read
Google Marketing Live 2026: Gemini reshapes search advertising with agentic AI
Google's biggest ads event of the year put generative AI at the centre of search advertising, from conversational ad formats to agentic automation.
Jul 212 min read
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