All Marketing knowledge

Snickers Ice Cream Minis is recruiting a first-ever 'Chief Online Chill Officer' to post witty comments and coupons on heated online threads — a social-first stunt extending 'you're not you when you're hungry'.

Popeyes has named Anomaly its US creative agency of record, replacing McKinney and rebuilding its roster across Canada creative, comms and CRM in a push for consistency and value messaging.

Beefeater 0.0's new Lucky Generals campaign reanimates Jamiroquai's 1996 ‘Virtual Insanity’ as a sequel — a nostalgia-led play riding the fast-growing no/lo drinks trend.

Škoda's new Leo UK campaign turns the háček above the Š — and the ‘shhh’ sound of saying the name right — into a participation-driven brand platform across TV, OOH and social.

A breakdown of KFC's global 'Bucketverse' rebrand — the strategy behind it, what works, and the moves an SME can steal without a global budget.

KFC has begun rolling out its biggest brand overhaul in years — new typefaces, a refined Colonel and a bucket-led ‘Bucketverse’ system — starting in the UK and Ireland.

From Oliver poaching a TikTok creative chief to Grey winning Synechron and Weetabix hiring a new social agency, July’s UK agency moves reveal where the market is placing its bets.

Pets at Home has built a national campaign around 'The Perfect Poo' — a cheeky but genuinely diagnostic sign of the right pet food — turning staff expertise into a talkable idea. Here's the lesson for retailers.

Monzo has launched 'Get Busy Living', its first global brand platform via BBH London and narrated by Olivia Colman — and its cleverest move is keeping the bank in the corner of the frame.

The AA has tied up with Sony's Spider-Man: Brand New Day for a summer campaign by The Gate — a partnership that works because both brands genuinely share one idea: rescue.

Honda's new pan-European platform ‘Your Dreams Engineered’ by Pablo bets on human-centred engineering just as rivals lean into AI — an ownable counter-position UK marketers can learn from.

Hours after England's exit, EE turned defeat into a purpose-led moment with ‘You Did Us Proud, Yes Boys’ — a masterclass in preparing reactive marketing for the outcome nobody wants.

Allwyn has brought Powerball to Britain with a VCCP-led campaign timed to the World Cup Final — a masterclass in buying shared cultural attention rather than just media.

A WARC and TikTok study of 400 marketers finds 88% now make more creative with AI but only 45% see better quality. The gap is about weak briefs, not weak tools.

When thieves stole a 12-tonne lorry-load of limited-edition F1 KitKats, Nestlé did the opposite of going quiet — and turned a real cargo crime into a PR Grand Prix winner at Cannes Lions 2026.

DASH Water has launched its largest-ever national campaign, taking 'The Drink That Has It All' onto Sky, ITV1, radio and out-of-home — and the effectiveness data is doing the talking.

Jacob's Creek has launched its biggest-ever campaign, 'Welcome to the Creek', with the UK as first market. Why high awareness isn't the same as high relevance.

Belvoir Farm has launched its biggest-ever campaign, 'We're Taste Obsessed', with a £1m spend and its first TV ad via Joint. A lesson in premium challenger marketing.

Carlsberg has revived its iconic 'If Carlsberg Did…' line after ten years, via Fold7. We unpack why bringing back a dormant tagline can beat inventing a new one.

The London Eye's new TBWA\MCR campaign strips away the wheel to sell the view from inside, using FOMO to convert a landmark people photograp