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Heinz has turned an online argument about how much ketchup is too much into the Love Lid, a limited-edition cap with Like, Love and Crazy Love settings, a masterclass in packaging-as-media.

Jif is turning its own sacred logo into action words like 'dip', 'sip' and 'mix' in a Publicis-led campaign to push the brand beyond sandwiches — it features in just 4% of snacking occasions.

Aldi Nord is leaning on cute animal and football memes — made with Accenture Song — to own its price-leader image without a single nagging discount ad. Here's why the meme play works.

Jung von Matt has built MINI's first major global campaign, 'Three Cars, One Dreamer' — a character-led storytelling platform. Here's why narrative branding is having a moment.

Audible's new global platform, 'Stories That Speak to You', sells the emotional power of deep listening — and was made by a brand-new in-house team. Here's what the in-housing bet means.

Andrew Cocker, the marketing leader behind Just Eat's star-studded 'Did Somebody Say' campaigns, is departing. We look at the legacy and what comes next for one of the UK's most-recognised ad platforms.

Lucky Generals has landed the creative account for Fred Olsen Cruise Lines, adding a well-loved British travel brand to its roster. Here's what the win means for cruise marketing.

Coral's new Wonderhood campaign 'Services to Football', fronted by Jimmy Bullard, celebrates devoted fans over betting odds — a fandom-first play amid tighter gambling-ad scrutiny.

Serviceplan Group will run Porsche's worldwide creative and marketing from January 2027, beating incumbents Grabarz & Partner and UDG — a landmark win for Europe's biggest independent.

Veteran creative Peter Gocht has joined Hamburg digital agency La Red as executive creative director after five years at Saint Elmo's Hamburg.

Mattress e-tailer bett1.de has replaced long-time lead agency Antoni with Berlin's &Aimaq for a new international brand identity built around a 'sleep ballet'.

Hamburg agency Karl Anders has rebranded water-charity NGO Viva con Agua with a flexible design system built on a distinctive 4-degree tilt.

Tinder has rolled out a France-market brand campaign by Jellyfish promoting its Double Date feature, targeting Gen Z's shift toward group, friendship-led experiences.

French glass-jar brand Le Parfait has launched a summer TV campaign built on passing homemade cooking down across generations.

Insurance comparison site LeLynx.fr is back on French TV with a campaign by Hors Écran introducing a new mascot, Malynx, and reviving its famous slogan.

Prostate Cancer UK's 'This Club Matters More' unites rival football fans under a fictional 'Prostate United' — and marks the final work from agency Elvis.

Mondelez's Dairylea has launched 'A World of Their Own', a VCCP-created campaign celebrating childhood independence and taking a gentle swipe at helicopter parenting.

TBWA has rolled out its first full global visual identity, a deliberately imperfect, handmade system built in-house by Design by Disruption.

Agency thjnk has launched a new brand platform, 'FEEL GLÜCK', for Lotto Baden-Württemberg — a 360-degree campaign uniting the state lottery's products under one feel-good idea.

Paris agency Fred & Farid conceived the global campaign for 'Rare Beginnings', the second fragrance from Selena Gomez's Rare Beauty — a French creative win on a major international brief.