All Marketing knowledge

Kantar Media's first read on France's streaming ad tiers: 376 advertisers, €226m gross, and banking-insurance — not FMCG — leading, with Groupama the biggest buyer. What it means for CTV planning.

Germany's media agencies say half of every ad euro will flow to three global platforms in 2026, in a €30bn market now ~69% digital — and warn of an AI-driven 'Zeitenwende'. Why advertisers should diversify.

Two-thirds of Americans game every week, yet gaming captures a tiny slice of ad budgets — an 'unstable equilibrium' that echoes connected TV's early years, industry leaders warned at IAB PlayFronts.

Nielsen's August 2026 gross figures show Germany's ad market up just 0.9% to €2.39bn, with television down 4.9% while online, out-of-home and cinema grew.

The IAB has lifted its 2026 US ad-spend growth projection to 12.3%, with social media, connected TV and commerce media leading and linear TV the only channel in decline.

IAB UK's first measurement of the creator-partnerships market projects £1.217bn in UK creator revenue in 2026, passing £1bn for the first time as budgets and accountability both rise.

Kalshi, Polymarket and rivals have unleashed a celebrity-packed advertising blitz for the NFL season — active ads more than doubled in five weeks as prediction markets spend to look mainstream.

Three years into Germany's retail-media boom, advertisers are still expanding budgets but demanding real improvements, as early enthusiasm gives way to harder questions.

French ad spend grew 5.6% in H1 2026 - but 3% of advertisers take 80% of digital. Why smaller brands win on distinctive creative, not by outbidding the giants.

AI buying platforms will handle 27% of US ad spend by 2030, a new forecast says, as global ad revenue tops $1.3tn. Why inputs, not autopilot, will decide winners.

An OWM member survey found 88% of German companies rate retail media 'important', but advertisers are pushing for shared standards, better ROAS measurement and pricing transparency.

Ströer posted a solid H1 2026 led by its core out-of-home business, with digital OOH up 18.5% — a growth story in stark contrast to Germany’s slumping TV market.

Nielsen data show Germany’s ad market fell again in July, dragged down by television advertising that Horizont describes as ‘in crisis’ — continuing a volatile 2026.

Target’s Q2 profit more than doubled to $1.87bn as its Roundel retail-media arm grew ad revenue 28.6% — the clearest sign yet that ads are outgrowing the core retail business.

German ad budgets are being reordered as paid search overtakes TV and retail media surges, with Google, Amazon and Meta now capturing more than half of all ad investment.

Footwear brand Ecco has launched a global media review with adviser support, adding to a busy year of blue-chip pitches reshaping agency rosters.

New Epsilon research forecasts £17.9bn of UK consumer spend across Black Friday and the Christmas sales — but nearly three-quarters of shoppers plan to cut back on non-essentials.

Kraft Heinz is adding roughly $100m to its marketing budget — lifting spend to about 6% of net sales — betting that bigger, fewer, higher-impact campaigns can pull the giant back to growth.

Criteo's Q2 2026 revenue fell 11% to $428m and it cut guidance again as retail-media revenue dropped 21%. Why the category's French pioneer is stalling — and the lesson for brands.

The Trade Desk's shares fell ~22% after Q2 2026 revenue of $715.1m missed forecasts. Why the open web's biggest independent DSP wobbling matters — and what advertisers should do.