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Berlin agency Lit Create has won Deutsche Kreditbank's strategic brand development account, a notable branding mandate for one of Germany's largest direct banks.

German ad budgets are being reordered as paid search overtakes TV and retail media surges, with Google, Amazon and Meta now capturing more than half of all ad investment.

German toy maker Schleich is producing a weekly 'Horse Club' video series using a custom AI pipeline, turning generative AI into an always-on content engine.

German retail giant Otto is testing an AI shopping assistant built with Google Cloud, pushing agentic commerce into the mainstream of German e-commerce.

Hamburg agency Grabarz & Partner has ended its roughly decade-long partnership with Porsche, turning a painful account loss into a dignified industry moment as Serviceplan takes over.

Stagwell CEO Mark Penn is doubling the holding company's new-business team and plans to add around 1,000 staff, escalating the fight for accounts among holdcos.

P&G's Always Discreet teams up with NFL players' mothers to tackle the stigma around bladder leaks, using football's biggest stage to normalise a common condition.

CeraVe is confronting the viral 'tanmaxxing' trend with a Tyler Cameron-fronted social series, transforming a sorority backyard into a sun-safe space to sell Gen Z on SPF.

Gap's fall 2026 denim campaign enlists 'Obsession' breakout Inde Navarrette alongside musician Malcolm Todd, extending its culture-led marketing revival.

Urban Outfitters has debuted 'All Together Now', its first-ever back-to-campus brand commercial and first connected-TV spot, featuring a real HBCU marching band.

Dove Deodorant returns to the US Open as the self-styled 'Official Sponsor of Underarms', blending tennis, fashion and confidence in a witty sponsorship play.

Footwear brand Ecco has launched a global media review with adviser support, adding to a busy year of blue-chip pitches reshaping agency rosters.

AMV BBDO has promoted Nick Andrew to managing director, a leadership move at one of the UK's most decorated creative agencies.

New Epsilon research forecasts £17.9bn of UK consumer spend across Black Friday and the Christmas sales — but nearly three-quarters of shoppers plan to cut back on non-essentials.

Alzheimer's Society has appointed a media agency following a competitive review — the latest charity to overhaul its media as fundraising budgets come under pressure.

Botanical drinks maker Fentimans has handed its creative account to Lucky Generals, adding to a busy run of new-business wins for the independent agency.

The structure of the £1.3bn UK government media account won by WPP has been revealed — a landmark contract that hands one holding company enormous public-sector reach.

Barclays has unveiled 'Moments of Progress', a new brand platform from VCCP London that swaps rate-and-product messaging for an emotional story about financial security.

Lactalis UK & Ireland puts £1.2m behind a reprised Seriously Spreadable TV ad. Marketing Minute on why consistency and share of voice beat novelty in FMCG.

Charles Tyrwhitt marks 40 years with a star-studded film starring founder Nick Wheeler, tied to a new Oxford Street flagship. Marketing Minute on heritage as a moat and story-plus-store.