All Marketing knowledge

Stanley 1913 is optimising for AI search while keeping AI out of its ad creative, and named Born Social — a useful 'back office vs brand voice' AI framework.

Perplexity blocked Time's AI-agent ads as 'deceptive', an early flashpoint over advertising in the agentic web — and a warning about platform-controlled trust scores.

Oura signed Coco Gauff and Taylor Fritz ahead of the 2026 US Open — wearables muscling into premium sports sponsorship by selling recovery as a lifestyle.

Hinge's first-ever audiobook extends 'No Ordinary Love' with real couples' stories on Spotify and Libby — brand-building over performance for Gen Z.

Chevrolet, Nike and Devin Booker's Impala-inspired Book 2 sneakers show an automaker using sneaker culture and staggered drops to reach young audiences.

JCPenney's Mischief-made 'Retail Rejuvenation Retreat' parodies off-price chains and ties the joke to a real trade-in offer — comparative advertising done right.

Generation Media has added a group strategy director — a sign the kids-and-family media niche is defending its expertise against generalist buying.

Publicis London has hired creative directors David Anderson and Ian Brassett — a talent-side signal the network's UK flagship is chasing creative reputation.

Sekonda has appointed VCCP as its creative agency after a pitch — another win for 2026's busiest UK new-business machine.

Samsung's 'Life's Little Moments' for the Galaxy Z Fold8, by PR agency Taylor Herring, sells foldables through fatherhood — emotion over specs.

Jamie Oliver stars in 'Finding Jamie', a Life360 microdrama by Baby Teeth — bringing the vertical, serialised format into mainstream UK brand marketing.

St Luke's retained South Western Railway and launched 'Spread your wings again', reviving its CGI 'bird-fluencers' — a lesson in protecting distinctive assets.

iD Mobile's 'Mugsville', narrated by Diane Morgan via Trouble Maker, turns the cost-of-living squeeze into comedy — and names the mobile category's villain.

ASOS is reviving ASOS Magazine on Substack for 'Autumn 26' — a content-commerce bet that owned editorial beats paid social for fashion consideration.

Three's 'Let Fun In', by Wonderhood Studios, is VodafoneThree's first big brand reset — and a bet that Gen Z distinctiveness beats safe, post-merger category messaging.

IPG Mediabrands agency Initiative widens its German leadership as the Omnicom-IPG merger reshapes the media landscape.

Frankfurt utility Mainova keeps incumbent media agency Dunkelgrün after a multi-stage pitch — a lesson in defending the client you already have.

Westfield Rise and Disney UK expand a Toy Story 5 experience across London and Stratford City — retail media in play costume.

Cuisinart swaps product shots for a 14-part non-linear comedy series built for TikTok, Reels and Shorts.

France's BFM TV rebuilds its 2026-2027 schedule around the 2027 presidential race, with new shows and vertical social content.