All Marketing knowledge

Confused.com and Leo UK bring British idioms to life with handcrafted animal puppets. Marketing Minute on fame-building in a grudge-purchase category and the AI-plus-craft model.

Bübchen and Antoni Soap release a new wave of the Supersanft platform, starring dancing hip-hop babies. Marketing Minute on selling the feeling, not the feature, in a boring category.

Adobe has put 70+ tools, including Photoshop, Express, Premiere and Firefly, inside ChatGPT. Marketing Minute on why it's a Canva problem and what it means for lean marketing teams.

Publicis's first Vodafone Germany work, Glasfaser@Home, reframes the brand around fibre broadband through young couples moving in together, a lesson in selling the moment, not the megabits.

Disney has sold out every Super Bowl LXI ad six months early, closing its 2026-27 upfront with 58 brands across 34 categories, nine of them first-time Super Bowl advertisers.

Heinz has turned an online argument about how much ketchup is too much into the Love Lid, a limited-edition cap with Like, Love and Crazy Love settings, a masterclass in packaging-as-media.

Tesco's new BBH London campaign urges shoppers to redeem their Clubcard rewards, after finding half a million members are each sitting on £100+ of unspent vouchers, a masterclass in retention economics.

TL;DR: Local SEO is how your business shows up in Google's map results and ‘near me’ searches — the moment a nearby customer is ready to act. For most UK small businesses the single highest-return move is a complete, active Google Business Profile: accurate details, the right categories, a steady flow of reviews and fresh photos. Google ranks local results on three things — relevance, distance and prominence — and your profile is where you influence all three. Here’s how to d

Jägermeister has launched its own sneaker, 'The Curt', with Hamburg label Flowers for Society — a permanent lifestyle line, not a limited drop, as the 90-year-old brand pushes into streetwear.

German discounter KiK has handed its international brand communications across 14 European countries to Factory — which will produce its TV commercials entirely with AI before human teams refine them.

Beiersdorf is ploughing an extra €100m into media in H2 2026 to rescue Nivea, whose organic sales fell 6.8%, launching an 18-month turnaround as its Derma brands surge 7.8%.

French cinemas drew 17.53m admissions in July 2026 — up 22.6% year on year and near pre-Covid levels — powered by Nolan's 'The Odyssey' and 'Spider-Man: Brand New Day'.

France's ad self-regulator the ARPP has published a practical guide on when and how to label AI-generated advertising, landing as new EU transparency rules take effect.

Jif is turning its own sacred logo into action words like 'dip', 'sip' and 'mix' in a Publicis-led campaign to push the brand beyond sandwiches — it features in just 4% of snacking occasions.

Papa Johns has promoted Chris Lyn-Sue to global CMO and signalled a pivot back to mass-reach advertising, as Q2 2026 North American comparable sales fell 8.3%.

Kraft Heinz is adding roughly $100m to its marketing budget — lifting spend to about 6% of net sales — betting that bigger, fewer, higher-impact campaigns can pull the giant back to growth.

Gen Kobayashi, group chief strategy officer at M&C Saatchi Group UK, is departing after little over a year — a fresh jolt of senior churn as the group pushes through its turnaround.

Lidl GB has shortlisted OMD, iProspect and WPP Media for its UK media account, putting incumbent OMD under pressure as part of a wider European media review.

RAJAR Q2 2026: UK radio reached a record 51.1 million weekly listeners, and commercial radio's 40.2m audience now towers over the BBC's 30.9m — the widest gap of the RAJAR era.

Specsavers' 'The Testlist' taps 90s club culture and Groove Armada to nudge the over-50s rave generation into free hearing checks. Here's why the audience insight is so sharp.