All Marketing knowledge

Channel 4 Sales will become Paramount's exclusive UK ad sales partner from 2027, taking Channel 5, MTV, Comedy Central and Nickelodeon inventory away from Sky in a deal worth more than £300m.

Birra Moretti’s Stanley Tucci advert scores 4.3 stars, placing it in the category’s top 10. Explore the campaign and its advertising effectiveness.

Ten ready-to-run campaign ideas from the team at Merx Marketing Ltd — built for small and growing businesses that want big attention without a big budget.

Omnicom is conducting a detailed post-mortem of its PepsiCo global media loss to Publicis — a rare public look at how a holding company loses a marquee client.

Pinterest has appointed a new managing director for the UK and Ireland, underlining the platform's push to convert cultural relevance into advertiser revenue.

Ikea has moved into the Skyrim gaming universe with an official branded mod, adding a sentient KALLAX storage companion and playful furniture to one of gaming's biggest worlds.

Greene King has created 'The Beer Tapestry', a pub-based experiential stunt timed to the Bayeux Tapestry's arrival in the UK, turning a cultural moment into brand storytelling.

Pay.UK's Current Account Switch Service is targeting Gen Z with a Wonderhood Studios campaign fronted by singer Nova May, giving bank switching a music-video makeover.

Hargreaves Lansdown has launched its biggest savings campaign to date, urging people not to tolerate 'inactive banks' that leave cash earning poor returns.

Pladis-owned McVitie's has launched a multi-million-pound 'Together' campaign that leans into nostalgia and Britishness to position the biscuit as social glue.

Digital group Brave Bison has raised its offer for ad-effectiveness firm System1 to £47.5m in a fourth bid, pressing ahead despite opposition from System1's biggest shareholder.

WPP has retained Coca-Cola's global agency business and opted out of the separate North America media review — a steadying win after a punishing year.

Quilter piled a mattress on a mound of cash at King's Cross to dramatise £303bn of idle UK savings. How to turn one statistic into a shareable moment.

Currys and AMV BBDO turn the 'dad energy' meme into a cost-of-living pitch for efficient tech - a masterclass in trend-jacking with commercial intent.

Outvertising's first creative-leader CEO signals that inclusion in advertising is regrouping around effectiveness and craft. What it means for brands.

A senior TikTok ad executive is moving into podcasting as Acast unifies its European business. Why audio is now competing hard for social's budgets.

After 21 years championing the effectiveness case for TV, Thinkbox's CMO is stepping down. What it signals for advertisers and total-video planning.

A whistleblower suit over alleged undisclosed media rebates keeps agency transparency in the spotlight. What brands should demand from their media contracts.

A leaked WPP memo urges clients to swap independent 'triple bids' for three in-house options. Producers say it threatens fair competition - here is what advertisers should do.

OpenAI has appointed its first EMEA advertising lead - a clear sign ChatGPT ads are heading to the UK and Europe. Here is what it means for marketers.