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Discounter Penny has opened a permanent Frankfurt store themed around a reality-TV influencer — gold statue and chandeliers included — billed as Germany's first influencer-designed supermarket.

Retail advertising is booming in the UK. Here's how retail marketing and retail media fit together in 2026 — the formats, the networks, and how brands should start.

Academy Sports + Outdoors has launched Academy Retail Media, offering onsite, in-app and off-site ads with closed-loop measurement across 52 million verified customers — retail media's next wave beyond grocery.

Kingfisher has created its first Head of Data Monetisation role and B&Q has hired a retail-media director from Amazon — a clear signal the DIY group wants a serious commerce-media business.

Deliveroo's most-viewed screen — the Order Tracker — is now buyable programmatically through Google Ad Manager, opening one of retail media's highest-attention placements to the open market.

Amazon's advertising revenue climbed about 26% to $19.8bn in Q2 2026, with live-sports inventory selling out — cementing retail media and Prime Video as the industry's third ad giant.

Asda's UK-first tie-up with Amazon's retail ad service is a big-brand move — but it signals where retail media is heading for everyone. Here's what smaller retailers should take from it.

Asda is adopting Amazon’s Retail Ad Service across its online grocery and George platforms — the first UK retailer to do so — as the retail-media land grab intensifies.

The GfK Consumer Confidence Index rose 6 points to -17 in July 2026, its biggest monthly jump since November 2023, with every sub-measure improving. Why the Major Purchase Index is the number marketers should watch.

Online shopping reached 29.4% of all UK retail spending in June 2026 — the highest since April 2021 — as online values jumped 14.4%. E-commerce is re-accelerating, and budgets should follow.

Pets at Home has built a national campaign around 'The Perfect Poo' — a cheeky but genuinely diagnostic sign of the right pet food — turning staff expertise into a talkable idea. Here's the lesson for retailers.

The CBI's July 2026 survey shows UK retail sales falling at their slowest pace in six months. A 'least-bad' market is the hardest to plan for — here's how retail marketers should respond.

Homeware brand Beldray’s first-ever TV campaign, run through ITV’s spend-matching Backing Business scheme, is a template for how UK SMEs can finally afford television.

British Berry Growers’ ‘Fresh Outlook on Food’ campaign spoofs fast-food billboards to expose the out-of-home HFSS loophole — and demand junk-food ad bans near schools.

Nectar360 is the first UK retail media network to secure IAB Europe certification, a milestone for measurement standards. We explain why sta

Epsilon's new 'Brand Pages' let advertisers build richer, shoppable retail media storefronts with unified measurement — and feed the AI sear

Iceland renamed three stores 'England' during the World Cup and was hit with an FA cease-and-desist. We unpack the ambush-marketing risk and

A continuously updated guide to retail media and retail marketing in the UK — the fastest-growing corner of the ad market — from Amazon and Tesco to shopper behaviour, with all our latest coverage.

New analysis of this year's Prime Day shows UK shoppers shifting spend away from big-ticket electronics toward groceries, beauty and everyday essentials — a behavioural signal brands can't afford to ignore.

The Advertising Standards Authority has issued its first rulings under the UK's new 'less healthy food' advertising restrictions, banning Instagram ads from M&M's and a Morley's franchise while clearing several rivals.