All Marketing knowledge

World Cup winner Mario Götze fronts a national TV campaign for Germany's next generation of elite athletes, timed to the 2026/27 Bundesliga kick-off.

Mercedes-Benz headlines GameStar's 'FYNG City' at Gamescom 2026 — the only major carmaker on the floor — with the largest trade-show presence in its German unit's history.

Cupra premiered its electric Raval in Berlin with a surprise Kim Petras 'secret gig', treating the car launch as a street-culture event rather than a conventional reveal.

Car brand Cupra and fragrance house Rabanne are sponsoring season 5 of Netflix's French rap show 'Nouvelle École' with bespoke activations — a first for the format.

Talk-and-sport station RMC revealed its 2026-27 schedule, keeping its blend of hard news, opinion-talk and wall-to-wall sport — the tentpole slots agencies buy for autumn.

TF1 group calibrated its 2026-27 TF1 and LCI schedules around the run-up to France's 2027 presidential election, anchoring its autumn ad inventory in news and debate.

France's cécifoot team won the Euros and France Télévisions turned it into an audience hit — 3.8m for the final, 9m cumulative and 30m+ social video views.

Sky Media signs its largest-ever Premier League commercial package, with Guinness, Coca-Cola, Uber Eats and the British Army joining a record six sponsors as the season kicks off.

ESPN's televised fantasy draft made live picks at 35,000 feet aboard a Starlink-equipped United jet — a Disney Advertising stunt United is turning into an ad for its in-flight Wi-Fi.

Coca-Cola is expanding its 'Fan Work Is Thirsty Work' platform for the 2026 season with a 74-campus tour, custom packaging for 25 teams and a Yahoo fantasy tie-up — riding a 17-year high in volume growth.

State Farm's 2026 football campaign 'Every Fan's Game Is Personal' bets on personalization and 19,000 local agents as the human edge price-led rivals can't automate.

La Poste's multi-federation campaign has referees wear the number 84 to protest incivility — a new digital film wave now running across four French sports.

The 2026 Esports World Cup, relocated from Riyadh to Paris, closed as the biggest edition ever — 850 million viewers and 22,600+ ad installations across the city.

Japanese mayonnaise brand Kewpie is opening a free London pop-up for its 100th anniversary, serving tamago-sando tastings as it builds UK awareness through culture and food.

Pork-scratchings brand Mr Porky has signed a season-long sponsorship of ITV's 2026/27 football coverage, spoofing punditry through one fan's match-day snacking.

France Télévisions says its multi-sport European Championships drew more than 35m cumulative viewers across 180+ hours — a strong hand going into the autumn ad-sales season.

TIRTIR and JvM HANGANG brought the CONCERT-PROOF BAR to BTS THE CITY ARIRANG – NEW YORK, turning concert-day beauty needs into an experiential K-beauty activation connecting fandom, Korean culture, product trial and commerce.

After acquiring Sky Deutschland, RTL is restructuring its football portfolio across pay and free-to-air — reshaping Germany’s sports-media landscape and its ad and subscription inventory.

Dr. Oetker is sending a branded foodtruck to festivals and city events to serve fresh Suprema pizza — building taste-memory that later converts in the freezer aisle.

Nestlé Waters brand Vittel moved from roadside visibility to participation at the Tour de France with ‘Virage Vittel’ and a Strava challenge that drew 204,000+ riders in 2025.