All Marketing knowledge

The seasonal print and digital title covering Muswell Hill, Crouch End, Highgate and East Finchley has released its fourth issue, backed by a local primary sponsor and around 40 independent stockists.

A new Alice Milliat Foundation study by Kantar finds 35% of French women want more women's sport but are blocked by a lack of content — and most athletes want sponsors to invest more.

A Webedia Brand Xperiences study finds young French adults flocking to creator-led and offbeat sports formats, splitting their viewing evenly between social media and TV.

Cyril Hanouna has launched a 132-page weekly TV magazine, 'Tout Beau Tout News', with a first print run of 180,000 copies.

CMA Media has completed its RMC Sport acquisition and folded it into a new division, CMA Sport, covering broadcasting, rights and white-label production.

Cupra has won HORIZONT's Sportbusiness Award for Sponsor of the Year, recognised for turning padel sponsorship in Germany into community co-creation rather than logo placement.

The Oxford-Cambridge Boat Race is leaving the BBC for Channel 4 under a multi-year deal, with Chanel expanding its title sponsorship as the 'Chanel J12 Boat Race'.

Crufts has appointed creative agency Tommy to build a new brand campaign platform for its 2027 show, as the 130-year-old institution looks to broaden its appeal.

Prison Radio Association's 'Hold or Fold' was named Podcast of the Year at the 10th British Podcast Awards, where actor Bill Nighy won Best Host.

Advertising Week New York named creator Dhar Mann 'Chief Creator Officer' and launched an initiative to broker $100M in creator-brand deals during the event.

Chris Macdonald, former global CEO of McCann's ad network, has been named Group CEO of brand-experience business The EC Group, signalling where senior leaders see growth.

Galeries Lafayette has tapped French designer Jean-Charles de Castelbajac to create its flagship winter and Christmas windows and in-store spectacle for the season.

Chipotle is reviving its cult margaritas with a five-city, weekends-only pop-up tour through October, building hype toward its annual Boorito Halloween promotion.

Meal-kit brand HelloFresh has rolled out an 'À taaable' campaign in France, sending a branded truck through Paris to sanctify the dinner ritual against screens.

Pierre & Vacances is launching four premium Swiss residences with an 'edible marketing' stunt — scale chocolate replicas of the chalets, via agency Artefact 3000.

Mazda's 'Coaches Who Move Us,' with TeamSnap, celebrates selfless youth-sports coaches and awards five CX-90 SUVs — purpose marketing at the hyper-local level.

Diageo's Crown Royal has teamed with Sports Illustrated on 'Royal Rituals,' an episodic content series celebrating football fans' game-day traditions.

Patagonia's '11.2 Million Vote Project' offers customers $100 for getting three people to make a voting plan — fusing activism with customer acquisition.

Anheuser-Busch's Michelob Ultra has become the NHL's official beer sponsor in the US, extending its 'Superior Access' sports platform across 18 teams.

Bolt takes over three Paris arrondissements with free interactive games under 'Tu ne trouveras pas ça chez toi' — an activation that turns the brand's core benefit, getting you out, into something you can physically walk into.