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KFC UK turns La Vieille Ferme's 'Chicken Wine' nickname into a four-day 'Coq au Vin' wine bar in Shoreditch.

Disney has sold out every Super Bowl LXI ad six months early, closing its 2026-27 upfront with 58 brands across 34 categories, nine of them first-time Super Bowl advertisers.

The GWA has revealed the shortlist for the Effie Awards Germany 2026, with 61 cases advancing across 21 categories and Jung von Matt leading the field.

The L'Équipe group has acquired free-to-air NFL rights, including the Super Bowl, for the 2026-2027 season, with France Télévisions airing the Paris Game.

In its first full quarter as Paramount Skydance, the company leaned on streaming growth and argued its pending Warner Bros. Discovery deal will be good for advertisers.

Coca-Cola Deutschland is back as an official Bundesliga partner after ten years, with a big season-launch campaign — a bet on football's mass reach as the 2026/27 season kicks off.

A Kantar study found nearly €100m of gross ad investment ran around France's eight World Cup matches on M6, with Google the biggest advertiser — a concrete read on the value of premium live sport.

Pernod Ricard's Jameson has become the NFL's official spirits sponsor in a multiyear deal, taking the slot Diageo declined to renew — a bold bet on live sport as US spirits demand softens.

The London Eye's new TBWA\MCR campaign strips away the wheel to sell the view from inside, using FOMO to convert a landmark people photograp

Iceland renamed three stores 'England' during the World Cup and was hit with an FA cease-and-desist. We unpack the ambush-marketing risk and

The FIFA World Cup is far more than the world's biggest football tournament; it's a powerful economic engine that reshapes tourism, retail and local economies.

Pop-up events are transforming the way brands and retailers connect with consumers. What was once considered a niche and experimental strategy has become one of the most powerful tools in modern retail marketing.

Discounts may attract customers, but experiences are what make them return. As retail becomes increasingly competitive, brands are discovering that memorable events can build stronger emotional connections than…

Artificial Intelligence dominated the agenda at London Tech Week 2026, with the UK securing over £6 billion in AI investment commitments.

🏆 "Sheep Happens" – Campaign of the Year at the NYF Advertising Awards When more than 50 sheep unexpectedly wandered into a PENNY supermarket in Burgsinn, Germany, most brands would have treated it as a crisis.

The fashion industry is evolving rapidly, and so is the way brands showcase and sell their collections.