All Marketing knowledge

Digital agency Dept has strengthened its DACH management with Franzis Heusel and René Dalock as previous executive Lünenbürger-Reidenbach departs — the latest agency reshuffle in Germany.

Ströer posted a solid H1 2026 led by its core out-of-home business, with digital OOH up 18.5% — a growth story in stark contrast to Germany’s slumping TV market.

Nielsen data show Germany’s ad market fell again in July, dragged down by television advertising that Horizont describes as ‘in crisis’ — continuing a volatile 2026.

Germany’s Bundeskartellamt has closed its probe into Apple’s App Tracking Transparency, extracting binding commitments to align consent prompts for Apple’s own and third-party apps.

As wildfires spread across the Gironde and Aude, brands from TotalEnergies to Tesla, Decathlon and La Banque Postale stepped in with practical help — a live test of brand solidarity.

Nestlé Waters brand Vittel moved from roadside visibility to participation at the Tour de France with ‘Virage Vittel’ and a Strava challenge that drew 204,000+ riders in 2025.

LVMH-owned daily Le Parisien reported a record €71.3m net loss for 2025, nearly double the prior year, as print sales fall below 25,000 copies a day.

Roku has added ‘Fairground AI Creator TV’, a 24/7 free channel of entirely AI-generated shows interrupted only by AI-generated commercials — and it drew instant ‘AI slop’ pushback.

Target’s Q2 profit more than doubled to $1.87bn as its Roundel retail-media arm grew ad revenue 28.6% — the clearest sign yet that ads are outgrowing the core retail business.

LiveRamp shareholders approved Publicis’s $2.2bn acquisition at $38.50 a share, but rejected an $82.6m executive golden-parachute package in a separate advisory vote.

The IAB has released version 2 of its AI Transparency & Disclosure framework as state and international labeling laws multiply — and as research shows AI labels can dent performance.

Chipotle’s ‘The Salish Matter Order’ builds a digital-only menu item and sweepstakes around a teen creator — its latest bet on reaching Gen Alpha through creators, not celebrities.

D&AD’s 2026 report ‘The Cost of the Shortcut’ finds AI in 27.6% of award entries and warns the industry against letting automation erode junior creative training.

Virgin Atlantic Holidays’ ‘If not now, when?’ by Lucky Generals trades postcard clichés for the moment before you book — its first standalone brand voice in about eight years.

The RAF Regiment’s ‘What Does Your Monday Look Like?’ by Wonderhood uses GoPro-shot footage and Monday-only media buying to reach 16-to-24-year-olds.

Estée Lauder’s Glimmer fragrance launch, fronted by Hailee Steinfeld, is WPP Media’s first marquee UK outing since winning the global media account.

The AA’s ‘It’s OK, I’m with The AA’ from The Gate races a sick hamster to the vet — a deliberate pivot from rescuing cars to looking after people.

Mars-owned Dolmio revives its famous puppet family for its 40th anniversary in its most ambitious campaign in over a decade — a bet on distinctive brand assets.

Coca-Cola launches ‘Taste Every Second’ for the 2026/27 Premier League with an original Central Cee track and WPP’s Open X — and shows how modern sponsorship really works.

Media firm Weischer has taken a stake in Lüneburg AI market-research startup Erason to cut ad waste (Streuverlust). Why targeting precision is the new battleground.