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URBN-owned rental brand Nuuly has replaced the traditional fall commercial with a 12-episode branded microdrama — a bold bet that social-first storytelling can now carry the full weight of a seasonal campaign.

Ann Taylor's first major campaign in nearly a decade — 'This Is Ann' — leans hard on a Substack newsletter and a NYFW newsstand pop-up rather than the usual celebrity-led launch. A textbook heritage-brand playbook for 2026.

After days of social backlash, Kenvue's Neutrogena has issued a statement acknowledging past treatment of former ambassador Hayden Panettiere following her death — a case study in what a delayed brand crisis response actually costs.

Adweek's investigation reveals Omnicom offloaded at least 468 engineering and product staff behind its Omni AI platform to third-party contractor Endava in June and July 2026 — even as CEO John Wren was publicly touting Omni as the group's client-facing AI centrepiece.

Monzo's new CMO AJ Coyne describes the bank as being at 'a huge inflection point', positioning mobile-first Europe as the next competitive edge — a claim UK brand marketers should watch for what it says about post-launch neobank strategy.

Median UK agency bonuses fell 14% in the last financial year according to new Campaign data — a big real-terms cut for creatives and account teams already feeling the pinch of flat billings and higher costs.

Channel 4 is extending its viewer-level ad targeting proposition to selected YouTube channels — a landmark step in its 'Fast Forward' strategy that aims to make the broadcaster digital-first by 2030.

Hong Kong's AS Watson has moved Superdrug's UK media planning and buying off WPP's Mindshare, ending an incumbency that dated back to 2013 and heaping fresh pressure on the world's biggest media agency.

Klarna CMO David Sandström, on his way out after nearly a decade, has one parting shot for the marketing industry: most brands mistakenly chase cultural fandom when they should just be brilliantly useful.

Toyota Hilux drivers get a stern-but-cheeky reminder to 'show restraint' in a new pan-European campaign that leans into the pickup's dominance rather than fighting it — a smart move for a brand losing shelf-share to Chinese and electric rivals.

Asahi-owned Peroni Nastro Azzurro has handed its global creative account to Havas after a competitive pitch that started in April, ending a two-year McCann relationship and consolidating Asahi brand duties inside a single holdco.

Ikea's biggest franchisee, Ingka Group, has launched a global media review that puts Dentsu's iProspect and WPP Media's Mindshare on the line — after a spring RFI turned into a full pitch this month.

German agency Kirmes has launched a talent-representation arm, ‘You Get The Sundae’, matching brands with creators by cultural fit — a move to capture influencer budgets in-house.

Austrian mobile challenger Spusu, fronted by Bastian Schweinsteiger, has bought its way into Germany’s top 20 gross advertisers — level with Telekom and Vodafone.

Grey Germany has won Chinese automaker Changan’s European brand-communications account — positioning a German agency as the launchpad for a Chinese OEM’s European push.

Düsseldorf agency Unbound Media — the rebranded former Crossmedia — has won the eight-figure Sachsenlotto media account, a stabilising win as it rebuilds.

Scholz & Friends and the FAZ have shown the iconic ‘kluger Kopf’ reading on a smartphone for the first time, fronted by Kraftwerk’s Ralf Hütter — a pointed digital-first statement.

French agency 14Septembre has launched a dedicated fashion-and-beauty practice spanning desirability, influence and generative AI — a bet on category specialisation.

French reverse-mortgage lender Arrago has appointed Sweetpunk to define its entire B2C brand system and product architecture — a rare summer new-business win in consumer finance.

Publicis Sports has teamed with Travis Kelce and 3 Arts Sports to launch Tekta, a venture helping brands structure and measure NIL sponsorship deals with US college athletes.