All Marketing knowledge

OpenAI has hired ex-Snap marketer Denise Mancinone to lead its German marketing as ChatGPT ads reach Germany. A local ad business is taking shape.

Coca-Cola has put its multi-billion-dollar global media, data and tech account into review — Publicis vs WPP — as Publicis also eyes PepsiCo.

From 24 August 2026 YouTube counts a view the moment a video plays, across all formats. Headline views will inflate — here's why 'engaged views' now matters for creators, advertisers and earnings.

OpenAI is switching on ChatGPT ads across 31 European markets — Free and Go users only. Here’s what it means for advertisers and what to do now.

Formula 1's 'Five Lights', narrated by Colin Farrell via agency Wing, is a cinematic mid-season push anchored in Times Square — F1's continued courtship of US fans.

Google will retire campaign-level language targeting in Search from late September 2026 — another manual lever ceded to AI, with real compliance headaches for regulated brands.

Disney's World Princess Week short by Fallon and Alex Prager leans on bigatures, puppets and a live orchestra — a deliberate handmade craft flex against AI content.

PlayStation's 'It Happens on PS5' by adam&eve/TBWA teases GTA VI and more — and the instant fan backlash shows brands no longer own the narrative post-launch.

VINCI's H1 2026 — order intake up 8% to a record book, EPS up 11% — is a masterclass in how B2B and infrastructure brands really market: proof, people and touchpoints.

A UK-focused beginner’s guide to email marketing for small businesses: build a permission-based list, stay compliant with UK GDPR and PECR, pick a platform, and get the best ROI.

JCDecaux renewed its Hamburg street-furniture contract for 15 years, adding green-roof shelters and fleet electrification — OOH quietly modernising city inventory.

French radio's 'Ensemble pour le DAB+' ran a national TV campaign to defend the car dashboard as DAB+ targets 80% coverage — a category-wide defence play.

Meta appealed France's order to reopen 'droits voisins' negotiations with publishers — opening a second front after Google in France's platform-payment fight.

RECMA's France 2025 ranking keeps Havas Media No.1 at 14.5% as Zenith overtakes Starcom and iProspect enters the top five — the French media-agency pecking order.

France Televisions posted record Tour de France Femmes audiences — a 32.9% share and 23.2m viewers — strengthening the commercial case for women's sport.

Ahoj-Brause turned the 2016 'PPAP' meme into a remixable jingle for its Brausefinger launch — a heritage brand mining precise nostalgia to reach Gen Z on social.

The Ambition named ex-DB Schenker brand lead Sophie Käppele its first Head of Strategy & Innovation — client-side talent crossing into agency strategy.

Havas Media retained and expanded Hermes Arzneimittel's account after a multi-stage pitch, adding econometric modelling — media competing on proof, not just buying clout.

Lidl hit back at Aldi with a mocking film in Germany's discounter 'app war' — a comparative-advertising spectacle that's really a fight over loyalty-app data.

Motel One appointed Berlin agency EightSix to build a 13-country sonic identity covering The Cloud One too — a bet on audio as a cross-border recognition asset.