The Marketing Minute: your week in UK marketing (w/c 28 July 2026)
- Aug 1
- 2 min read
Updated: 5 days ago
Every week we round up the UK marketing stories worth your time — and, more importantly, what each one means if you're actually trying to grow a business. Here's the week that was.
Merx's take — The theme this week is the consolidation of power. Platforms and holding companies are pulling ad budgets, data and measurement onto their own turf. For smaller brands the lesson repeats: own the assets you can — your email list, your website, your reviews — and treat every platform as rented land.
This week's biggest stories
Global launches its biggest-ever billboard network — digital out-of-home is turning into a data-driven, biddable channel. Even local advertisers will feel this in how outdoor is bought.
Asda plugs into Amazon's retail ad engine — retail media keeps eating the funnel. If you sell through retailers, their ad networks are becoming unavoidable.
KFC unveils the 'Bucketverse' rebrand — a masterclass in stretching one brand asset across every touchpoint — the thinking scales down to any brand.
UK agency shake-up: July's biggest moves — the talent and account moves that hint at where budgets and creative confidence are heading.
Google's new Search Console and Ads tools — your brand now lives beyond your own site. Measuring presence across platforms is becoming table stakes.
WPP bets its future on 'Elevate28' — the world's biggest agency group is restructuring around AI and integration — a signal of where the whole industry is going.
UK TV: linear stalls as addressable jumps 15.5% — TV is quietly becoming a targeted, digital-style buy — opening the door to advertisers who could never afford it before.
Merx's take — If you only do one thing this week: pick the single story above closest to your market and ask 'what's the small-budget version of this move for us?' That question is where most of the value in marketing news actually lives.
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Marketing Minute is published by Merx Marketing, a UK marketing agency working with businesses in construction, hospitality and professional services. If you'd like help acting on any of the moves above, Get in touch.
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