All Marketing knowledge

Publicis Media's 'Wirksam kreativ' study finds 61% of Germans consider ad creativity important, with humour and unconventionality the top markers — ammunition against algorithmically safe sameness.

Friendventure's Julian Hansmann has bundled six owner-managed German digital agencies into Friends Digital Group — the squeezed middle of the agency market answering scale with consolidation.

A tangible marker of the squeeze on German creative agencies — a rescue-by-acquisition that keeps the Häppy brand alive under a bigger roof.

Otto Group fashion brand bonprix expanded its partner-commerce strategy by selling apparel through shoe retailer Deichmann's online marketplace — its second external channel.

An OWM member survey found 88% of German companies rate retail media 'important', but advertisers are pushing for shared standards, better ROAS measurement and pricing transparency.

Frankfurt private bank Metzler replaced its geometric wordmark with a handwritten logo derived from the owner family's historical signatures — a heritage brand betting on human warmth.

Audi named Martin Sander its new board member for Sales and Marketing, effective 1 October 2026, as VW Group reshuffles several top sales/marketing posts at once.

France's rentrée 2026 splits between value and premium: Back Market, Primark, Le Bon Marché, Petit Bateau and Hatier show how brands are positioning for back-to-school.

The French public broadcaster launched a back-to-school self-promotion under the paradoxical line 'the screen that inspires screen-free time', riding the screen-time public-health wave.

Kids-media publisher Unique Heritage Media introduced 'Tribu L'hebdo', a weekly print title for 8-12 year-olds, betting on print subscriptions in a screen-heavy world.

Billionaire Xavier Niel, via NJJ Médias, is the frontrunner to acquire consumer magazine 60 Millions de Consommateurs from the state institute INC, which is being wound up.

Radio France's inter-union assembly voted to authorise a strike after management lined up a Valeurs Actuelles deputy editor for a France Inter slot — an editorial-independence flashpoint.

Stellantis global CMO Olivier François — architect of the Fiat 500 relaunch and 'Imported from Detroit' — is stepping down after roughly 18 years, becoming a strategic advisor.

David Dinsmore, Director of Government Communications and former Sun editor, will leave on 30 September 2026 by mutual agreement, resetting the UK's biggest comms operation.

Deutsche Bahn has unveiled its biggest rebrand in years — built around a 'The Makers' idea and a new 'Schwelle' (railway-sleeper) design principle from Strichpunkt.

X has brought back in-app Lead Gen Ads globally — a format Twitter discontinued in 2016 — with native forms that pre-fill returning users' details.

The first barometer from L'Annuaire des agences, built on INSEE data, counts nearly 20,000 active communication agencies in France — but 84.7% employ 10 people or fewer.

Kohl's is merging marketing and digital under a newly created Chief Customer Officer, Arianne Parisi, as CMO Christie Raymond departs after nearly nine years.

Long-time Coca-Cola marketer Michael Willeke is leaving the beverage giant for a DACH marketing leadership role at Paramount — an FMCG-to-entertainment move.

Wendy's has named former McDonald's US marketing chief Tariq Hassan to a newly created chief marketing and customer growth officer role after six straight quarters of sales declines.