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Marketing Minute


Westfield turns Toy Story 5 into a family retail-media magnet
Westfield Rise and Disney UK expand a Toy Story 5 experience across London and Stratford City — retail media in play costume.
Aug 173 min read


KFC's 'Coq au Vin': how a wine nickname became a pop-up
KFC UK turns La Vieille Ferme's 'Chicken Wine' nickname into a four-day 'Coq au Vin' wine bar in Shoreditch.
Aug 173 min read


Dentsu posts 0.3% H1 growth as its turnaround grinds on
Dentsu grew organic net revenue just 0.3% in H1 2026 as CEO Takeshi Sano's cost-cutting turnaround pushes on.
Aug 173 min read


Hiscox retains Uncommon and pivots from campaign-led to 'always-on'
Hiscox has retained Uncommon Creative Studio after a review and is shifting from campaign-led bursts to an 'always-on' model — here's what the pivot really means for marketers.
Aug 143 min read


Rennie's 'Stop the Blame Game': McCann London turns trapped wind into comedy
Bayer's Rennie leans into Britain's oldest social fib — blaming the dog — in a cheeky three-month campaign from McCann London built around its new Wind Relief Pro product.
Aug 143 min read


Ecco kicks off a global media review
Footwear brand Ecco has launched a global media review with adviser support, adding to a busy year of blue-chip pitches reshaping agency rosters.
Aug 132 min read


AMV BBDO promotes Nick Andrew to managing director
AMV BBDO has promoted Nick Andrew to managing director, a leadership move at one of the UK's most decorated creative agencies.
Aug 132 min read


Britain's £17.9bn Golden Quarter just got tougher to win
New Epsilon research forecasts £17.9bn of UK consumer spend across Black Friday and the Christmas sales — but nearly three-quarters of shoppers plan to cut back on non-essentials.
Aug 132 min read


Alzheimer's Society appoints a new UK media agency
Alzheimer's Society has appointed a media agency following a competitive review — the latest charity to overhaul its media as fundraising budgets come under pressure.
Aug 132 min read


Fentimans picks Lucky Generals as its creative agency
Botanical drinks maker Fentimans has handed its creative account to Lucky Generals, adding to a busy run of new-business wins for the independent agency.
Aug 132 min read


Inside WPP's £1.3bn UK government media account
The structure of the £1.3bn UK government media account won by WPP has been revealed — a landmark contract that hands one holding company enormous public-sector reach.
Aug 132 min read


Barclays and VCCP launch 'Moments of Progress' brand platform
Barclays has unveiled 'Moments of Progress', a new brand platform from VCCP London that swaps rate-and-product messaging for an emotional story about financial security.
Aug 132 min read


Lactalis backs Seriously Spreadable with a £1.2m TV push
Lactalis UK & Ireland puts £1.2m behind a reprised Seriously Spreadable TV ad. Marketing Minute on why consistency and share of voice beat novelty in FMCG.
Aug 123 min read


Charles Tyrwhitt marks 40 years with a star-studded film
Charles Tyrwhitt marks 40 years with a star-studded film starring founder Nick Wheeler, tied to a new Oxford Street flagship. Marketing Minute on heritage as a moat and story-plus-store.
Aug 123 min read


Confused.com brings British idioms to life with puppets
Confused.com and Leo UK bring British idioms to life with handcrafted animal puppets. Marketing Minute on fame-building in a grudge-purchase category and the AI-plus-craft model.
Aug 123 min read


Tesco's new Clubcard campaign: don't sit on your rewards
Tesco's new BBH London campaign urges shoppers to redeem their Clubcard rewards, after finding half a million members are each sitting on £100+ of unspent vouchers, a masterclass in retention economics.
Aug 123 min read


M&C Saatchi Group UK loses strategy chief Gen Kobayashi
Gen Kobayashi, group chief strategy officer at M&C Saatchi Group UK, is departing after little over a year — a fresh jolt of senior churn as the group pushes through its turnaround.
Aug 113 min read


Lidl shortlists OMD, iProspect and WPP Media in its UK media review
Lidl GB has shortlisted OMD, iProspect and WPP Media for its UK media account, putting incumbent OMD under pressure as part of a wider European media review.
Aug 113 min read


UK radio hits a record 51.1m listeners as commercial pulls clear of the BBC
RAJAR Q2 2026: UK radio reached a record 51.1 million weekly listeners, and commercial radio's 40.2m audience now towers over the BBC's 30.9m — the widest gap of the RAJAR era.
Aug 113 min read


Specsavers puts over-50s ravers back on 'The Testlist'
Specsavers' 'The Testlist' taps 90s club culture and Groove Armada to nudge the over-50s rave generation into free hearing checks. Here's why the audience insight is so sharp.
Aug 103 min read
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