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Marketing Minute
Why school phone bans are a billion-dollar threat to social media
Analysts warn a national school smartphone ban could strip billions from social platforms' ad revenue — and reprice teen attention.
Aug 173 min read
Only 45% of marketers say AI improves creative quality — new WARC study
A WARC and TikTok study of 400 marketers finds 88% now make more creative with AI but only 45% see better quality. The gap is about weak briefs, not weak tools.
Jul 283 min read
Ofcom opens a child-safety probe into TikTok — what it means for advertisers
Ofcom is investigating TikTok's age assurance under the Online Safety Act, with fines up to 10% of global turnover. Here is why brand-safety
Jul 234 min read
Social Media Marketing in the UK: The Guide (Updated Weekly)
A continuously updated guide to social media marketing in the UK — TikTok, Instagram, LinkedIn, Meta, Reddit and the platform shifts that matter — with all of our latest coverage in one place.
Jul 223 min read
TikTok launches Agentic Hub, putting AI agents in charge of ad campaigns
TikTok's new Agentic Hub lets marketers deploy AI agents to automate campaign creation, optimisation and workflow — its boldest step yet into agentic advertising.
Jul 202 min read
How TikTok Is Rewriting the Rules of Advertising
For decades, advertising followed a familiar formula: polished commercials, carefully planned campaigns and substantial marketing budgets.
Jul 162 min read
TikTok Launches Search Ads to Challenge Google
One Minute Summary TikTok has launched Search Ads, allowing brands to target users directly within the app’s search results.
Sep 24, 20252 min read
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