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TL;DR: To advertise on TikTok in the UK, set up a free TikTok Ads Manager account, pick a campaign objective, and launch a native vertical video or boost an existing post with Spark Ads. Self-serve minimums are roughly £50 a day at campaign level and £20 a day per ad group, with clicks typically costing about £0.20–£1.20 and 1,000 views around £4–£10. Whatever you run, UK rules mean the ad must be clearly identifiable as advertising. Why TikTok is worth a small business's tim

A WARC and TikTok study of 400 marketers finds 88% now make more creative with AI but only 45% see better quality. The gap is about weak briefs, not weak tools.

Ofcom is investigating TikTok's age assurance under the Online Safety Act, with fines up to 10% of global turnover. Here is why brand-safety

A continuously updated guide to social media marketing in the UK — TikTok, Instagram, LinkedIn, Meta, Reddit and the platform shifts that matter — with all of our latest coverage in one place.

TikTok's new Agentic Hub lets marketers deploy AI agents to automate campaign creation, optimisation and workflow — its boldest step yet into agentic advertising.

For decades, advertising followed a familiar formula: polished commercials, carefully planned campaigns and substantial marketing budgets.

One Minute Summary TikTok has launched Search Ads, allowing brands to target users directly within the app’s search results.