All Marketing knowledge

Castor & Pollux has launched 'Fellow', placing a recruited creator inside an advertiser's team to own its TikTok long-term — with Engie the first public test.

Germany's skilled-labour shortage has turned hiring into a marketing problem — and REWE's answer is a creator-hosted dating show aimed at filling 3,000+ apprenticeships.

Premier Foods has appointed NewGen to run 'organic-first' social for Mr Kipling and three other brands, leaning into TikTok and Instagram.

URBN-owned rental brand Nuuly has replaced the traditional fall commercial with a 12-episode branded microdrama — a bold bet that social-first storytelling can now carry the full weight of a seasonal campaign.

Kolsquare’s H1 2026 ranking crowns Disneyland Paris France’s most influential travel brand on both Instagram and TikTok, out-performing airlines and luxury hotels on earned media.

Cuisinart swaps product shots for a 14-part non-linear comedy series built for TikTok, Reels and Shorts.

Analysts warn a national school smartphone ban could strip billions from social platforms' ad revenue — and reprice teen attention.

TL;DR: To advertise on TikTok in the UK, set up a free TikTok Ads Manager account, pick a campaign objective, and launch a native vertical video or boost an existing post with Spark Ads. Self-serve minimums are roughly £50 a day at campaign level and £20 a day per ad group, with clicks typically costing about £0.20–£1.20 and 1,000 views around £4–£10. Whatever you run, UK rules mean the ad must be clearly identifiable as advertising. Why TikTok is worth a small business's tim

A WARC and TikTok study of 400 marketers finds 88% now make more creative with AI but only 45% see better quality. The gap is about weak briefs, not weak tools.

Ofcom is investigating TikTok's age assurance under the Online Safety Act, with fines up to 10% of global turnover. Here is why brand-safety

A continuously updated guide to social media marketing in the UK — TikTok, Instagram, LinkedIn, Meta, Reddit and the platform shifts that matter — with all of our latest coverage in one place.

TikTok's new Agentic Hub lets marketers deploy AI agents to automate campaign creation, optimisation and workflow — its boldest step yet into agentic advertising.

For decades, advertising followed a familiar formula: polished commercials, carefully planned campaigns and substantial marketing budgets.

One Minute Summary TikTok has launched Search Ads, allowing brands to target users directly within the app’s search results.