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A 600-store heritage house that reaches one in four French women, Yves Rocher has launched a 'right to wellbeing' campaign with McCann Paris — part of a 2026 reinvention aimed at 25-to-35s.

TL;DR: TikTok Shop merges discovery and checkout into a single scroll, letting people buy without leaving the app — a powerful channel for the right products, but one that rewards native content and punishes hard-sell advertising. Everything starts on TikTok. What TikTok Shop actually is TikTok Shop turns the app into a storefront: products appear in videos, live streams and a dedicated shop tab, and customers check out without ever leaving the feed. It compresses the old jou

TL;DR: Short-form vertical video is the most effective organic format most businesses have — but Instagram Reels, TikTok and YouTube Shorts reward different content, so the smart move is to pick one home platform and repurpose, not post everywhere equally. They look the same — they aren't All three serve nine-by-sixteen video on an algorithmic feed, which fools brands into treating them as one channel. In practice each rewards a different instinct. TikTok favours native, cult

Gap Inc.'s Banana Republic has launched a TikTok content series called 'The Agency' — a styling-led format designed to make the heritage label feel relevant to a new generation.

A WeCreate and Appinio survey finds TikTok has become the most important shopping platform for Germans aged 16 to 39, even as AI-made ads start to weigh on brand perception.

Meta, TikTok and X mounted one of the first legal challenges to the UK Online Safety Act, arguing Ofcom’s information demands are disproportionate.

TikTok has opened its off-platform ad network of nearly 400,000 apps to US advertisers and expanded its agentic AI tools, pushing its ad business well beyond the TikTok feed.

TikTok has introduced two certification tiers — Agency Partner and Premier Agency Partner — to help brands identify vetted agencies within its growing partner program.

KFC UK and Mother have extended 'Believe in Chicken' into a 30-minute game show, 'Don't Crack', betting that owned entertainment can earn attention conventional ads can't.

Henkel's got2b lands a viral TikTok moment as German singer Mark Forster — famous for never removing his cap — reveals his hair in a creator-led hair campaign.

A Metricool 2026 study finds TikTok markedly cheaper than Meta for driving leads and traffic, yet 91% of advertisers still run Meta only — with France posting the strongest returns.

Reebok has appointed creator agency NewGen as its TikTok influencer agency of record across the UK, Germany and France, formalising its Gen Z strategy.

How to advertise on TikTok in the UK: budgets, In-Feed and Spark Ads, Smart+ AI campaigns, UK costs and the ASA rules — a practical 2026 guide for small businesses.

TikTok France has appointed agency The Source to manage the social strategy for its own brand, which reaches some 30 million French monthly users.

Castor & Pollux has launched 'Fellow', placing a recruited creator inside an advertiser's team to own its TikTok long-term — with Engie the first public test.

Germany's skilled-labour shortage has turned hiring into a marketing problem — and REWE's answer is a creator-hosted dating show aimed at filling 3,000+ apprenticeships.

Premier Foods has appointed NewGen to run 'organic-first' social for Mr Kipling and three other brands, leaning into TikTok and Instagram.

URBN-owned rental brand Nuuly has replaced the traditional fall commercial with a 12-episode branded microdrama — a bold bet that social-first storytelling can now carry the full weight of a seasonal campaign.

Kolsquare’s H1 2026 ranking crowns Disneyland Paris France’s most influential travel brand on both Instagram and TikTok, out-performing airlines and luxury hotels on earned media.

Cuisinart swaps product shots for a 14-part non-linear comedy series built for TikTok, Reels and Shorts.