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Marketing Minute
Coca-Cola's global media review pits Publicis against WPP
Coca-Cola has put its multi-billion-dollar global media, data and tech account into review — Publicis vs WPP — as Publicis also eyes PepsiCo.
Aug 193 min read
Metrobus wins the RATP's advertising concession
Metrobus has won the RATP's advertising sales concession, a contract reported at around €1.8bn over 12 years, and will run advertising across 45 new Grand Paris Express stations.
Aug 132 min read
Publicis's first Vodafone work bets the brand on fibre
Publicis's first Vodafone Germany work, Glasfaser@Home, reframes the brand around fibre broadband through young couples moving in together, a lesson in selling the moment, not the megabits.
Aug 123 min read
Jif reworks its untouchable logo to escape the PB&J aisle
Jif is turning its own sacred logo into action words like 'dip', 'sip' and 'mix' in a Publicis-led campaign to push the brand beyond sandwiches — it features in just 4% of snacking occasions.
Aug 113 min read
Publicis raises its 2026 forecast as Q2 growth hits 4.8%
Publicis Groupe has upgraded its full-year 2026 guidance after posting 4.8% organic growth in the second quarter, extending a run of outperformance built on data, AI and a $3bn acquisition spree.
Jul 222 min read
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