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LinkedIn says five or more ad variants lift CTR by 20%+, and has launched AI tools to make testing effortless. The principle is sound — but verify the platform's own numbers on your account first.

TL;DR: To advertise on TikTok in the UK, set up a free TikTok Ads Manager account, pick a campaign objective, and launch a native vertical video or boost an existing post with Spark Ads. Self-serve minimums are roughly £50 a day at campaign level and £20 a day per ad group, with clicks typically costing about £0.20–£1.20 and 1,000 views around £4–£10. Whatever you run, UK rules mean the ad must be clearly identifiable as advertising. Why TikTok is worth a small business's tim

Google is moving Local Services Ads into a pay-per-lead Performance Max campaign type from August 2026 and retiring the LSA dashboard. UK service firms need to prepare now.

OpenAI has scrapped its six-figure minimum and opened self-serve ChatGPT ads to any business, with the UK among its first expansion markets. Here is what it means for UK marketers — and why to temper the hype.

Amazon has added News UK's Octave inventory — talkSPORT, Times Radio, Virgin Radio and more — to its demand-side platform, its fourth audio deal in 25 days as it chases an under-bought channel.

A quiet July terms update lets Google's AI generate targeting, ad copy and destinations on your behalf — and from September, Dynamic Search Ads start upgrading to AI Max automatically.

Dentsu, one of OpenAI's four UK launch partners for ads in ChatGPT, has teamed with Adthena to bring order to a volatile new auction where click prices swing by up to 278%.

Dr Martens has expanded Arena Media UK's remit to lead both brand and performance media across the UK, Europe and the US. Here is why unifie

Omnicom is combining Mediahub and Hearts & Science into a single global media network with around $9.1bn in billings across 40 markets, laun

Reddit's advertising revenue is climbing sharply as the platform leans into contextual targeting and high-intent communities — and a new search ads product is taking direct aim at budgets that usually flow to Google.

TikTok's new Agentic Hub lets marketers deploy AI agents to automate campaign creation, optimisation and workflow — its boldest step yet into agentic advertising.

Google's biggest ads event of the year put generative AI at the centre of search advertising, from conversational ad formats to agentic automation.