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TF1 Pub's 2027 plan unveils 'Puissance Max' cross-video buys, an 'Autopilot' agentic-AI suite, and a push to win France's €12bn local advertising market.

The Welsh Government is relaunching an £88m media and creative review it previously abandoned, with the process due to begin in October — one of the UK public sector's biggest live accounts.

A new tool from Royal Mail Marketreach, JICMAIL and Adwanted lets planners buy direct mail and door-drops alongside regional OOH, radio and cinema for the first time.

Libération has rehired Jean-Michel Lopes as director of its advertising régie, overseeing print, digital and events monetisation, with a pitch of 'attention over impressions'.

French-founded ad-tech firm Locala has rebranded around 'Adaptive Advertising', an AI-and-location positioning it frames as the foundation for its next phase of growth.

Snapchat has rolled out Unified Attribution to all app advertisers worldwide, claiming a 26% cut in cost per app acquisition in beta — a direct pitch to performance marketers.

Around 25 independent French titles are forming a shared ad sales house, Quatrième Pouvoir, to make their engaged niche audiences sellable to advertisers.

X has brought back in-app Lead Gen Ads globally — a format Twitter discontinued in 2016 — with native forms that pre-fill returning users' details.

TL;DR: Google Ads puts your business at the top of Google the moment someone searches for what you sell — and you only pay when they click. For UK small businesses, success comes down to three things: tightly-themed keywords, relevant ads that lead to a matching landing page, and conversion tracking so you know which clicks actually make money. Start small, measure everything, and scale only what works. Why Google Ads still matters for small businesses Google handles the over

Channel 4 is extending its viewer-level ad targeting proposition to selected YouTube channels — a landmark step in its 'Fast Forward' strategy that aims to make the broadcaster digital-first by 2030.

Düsseldorf agency Unbound Media — the rebranded former Crossmedia — has won the eight-figure Sachsenlotto media account, a stabilising win as it rebuilds.

TL;DR: LinkedIn is the UK's most powerful B2B advertising platform — reaching around 48 million registered members — but also the most expensive, with average costs-per-click of £4–£10. For a small business it pays off when your customer is another business, your deal values are healthy, and you target precisely by job title, seniority and company. Start with a £10–£30 daily test budget, one clear objective and a strong lead magnet. Is LinkedIn advertising right for your busi

A practical 2026 guide to advertising on Facebook and Instagram for UK small businesses — setup, objectives, budgets, real UK costs, Advantage+ and the new 2% UK fee.

TL;DR: Performance Max is Google's AI-run campaign type that serves your ads across all of Google's channels — Search, Shopping, YouTube, Gmail, Discover, Display and Maps — from a single setup. You hand over a goal, a budget, your best creative and some audience clues; Google's machine learning does the bidding and placement. Used well alongside (not instead of) a Search campaign, it can unlock cheap incremental reach. Used blind, it can quietly burn budget. Here's how to se

Snapchat has opened its Marketing API to external AI agents and brought its Indy agency partner programme to the UK — the latest platform to let software buy and manage ads.

Apple has updated its Advertising Services Terms, effective 28 July 2026, replacing wording that limited placements to its own apps and devices with language covering other platforms and web pages — the clearest sign yet that Apple Ads could go off-platform.

Meta's Q2 2026 advertising revenue rose 27% to $59.4bn, but the number UK marketers should watch is the 12% jump in price-per-ad. Here's what auction inflation means for your budgets.

LinkedIn says five or more ad variants lift CTR by 20%+, and has launched AI tools to make testing effortless. The principle is sound — but verify the platform's own numbers on your account first.

TL;DR: To advertise on TikTok in the UK, set up a free TikTok Ads Manager account, pick a campaign objective, and launch a native vertical video or boost an existing post with Spark Ads. Self-serve minimums are roughly £50 a day at campaign level and £20 a day per ad group, with clicks typically costing about £0.20–£1.20 and 1,000 views around £4–£10. Whatever you run, UK rules mean the ad must be clearly identifiable as advertising. Why TikTok is worth a small business's tim