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Google is positioning itself as a commerce matchmaker, not a retailer — sponsored products in AI Mode, buying through Gemini, and an open Universal Commerce Protocol. What it means as shopping goes agentic.

Google's message to French marketers was blunt: the click is dying, and the websites built to win it need rebuilding.

Google has opened its SynthID Detector to the public, letting people check whether images and other media were generated by AI, and extending coverage beyond its own models.

Google Gemini teams up with The Sidemen on a five-video series produced by Arcade — a native creator play aimed at a young, AI-sceptical audience.

Gmail search now hands users an AI-summarised answer pulled from across their inbox. As AI reshaped web search, it's now reshaping the inbox — and email marketers need to pay attention.

Google France is teaming with agency Monks Paris and the French national football team on a marketing effort that ties the tech brand to the country's biggest sporting passion.

Google has launched an 'ad detection' tool that lets marketers better assess how their ads actually appear and perform inside Chrome.

Newly independent R/GA has hired 15-year Google veteran Sadie Thoma into a brand-new global chief business officer role to commercialise its AI-and-creativity offer.

Google has upgraded its Meridian marketing-mix modeling tool with agentic AI and upper-funnel measurement, folding it into Analytics 360 to link ad spend to future sales.

TL;DR: Google Analytics 4 (GA4) is Google's free tool for measuring what happens on your website, and since Universal Analytics shut down in July 2023 it is the only version available. For a UK small business it answers three questions that matter: where your visitors come from, what they do once they arrive, and which channels actually turn into enquiries or sales. Set it up once, mark your key events, link it to Google Ads and Search Console, add a consent banner for UK GDP

Impression counting is the foundational currency of digital advertising. Google's shift to begin-to-render could quietly reset baselines across the open web.

A federal judge ruled Google won't have to sell its AdX exchange, rejecting the DOJ's breakup demand and ordering behavioral remedies instead — the biggest open-web ad question, resolved for now.

Apple has opened Apple Maps advertising to all businesses in the US and Canada, complete with a 15% launch credit — its most direct challenge yet to Google Maps ads.

Google will retire campaign-level language targeting in Search from late September 2026 — another manual lever ceded to AI, with real compliance headaches for regulated brands.

FC Bayern named Gemini its official Consumer AI Partner and Pixel its Smartphone Partner — a marquee club showing how sponsorship now sells AI usage, not just awareness.

APIG, France's main newspaper alliance, has filed with the Autorite de la Concurrence over Google AI Overviews and the traffic it threatens.

German ad budgets are being reordered as paid search overtakes TV and retail media surges, with Google, Amazon and Meta now capturing more than half of all ad investment.

German retail giant Otto is testing an AI shopping assistant built with Google Cloud, pushing agentic commerce into the mainstream of German e-commerce.

TL;DR: Local SEO is how your business shows up in Google's map results and ‘near me’ searches — the moment a nearby customer is ready to act. For most UK small businesses the single highest-return move is a complete, active Google Business Profile: accurate details, the right categories, a steady flow of reviews and fresh photos. Google ranks local results on three things — relevance, distance and prominence — and your profile is where you influence all three. Here’s how to d

French-founded adtech firm Teads sues Google, claiming anti-competitive conduct cost it about 6.88 trillion ad impressions — a private damages claim following regulators' monopoly findings.