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TL;DR: Google Analytics 4 (GA4) is Google's free tool for measuring what happens on your website, and since Universal Analytics shut down in July 2023 it is the only version available. For a UK small business it answers three questions that matter: where your visitors come from, what they do once they arrive, and which channels actually turn into enquiries or sales. Set it up once, mark your key events, link it to Google Ads and Search Console, add a consent banner for UK GDP

Impression counting is the foundational currency of digital advertising. Google's shift to begin-to-render could quietly reset baselines across the open web.

A federal judge ruled Google won't have to sell its AdX exchange, rejecting the DOJ's breakup demand and ordering behavioral remedies instead — the biggest open-web ad question, resolved for now.

Apple has opened Apple Maps advertising to all businesses in the US and Canada, complete with a 15% launch credit — its most direct challenge yet to Google Maps ads.

Google will retire campaign-level language targeting in Search from late September 2026 — another manual lever ceded to AI, with real compliance headaches for regulated brands.

FC Bayern named Gemini its official Consumer AI Partner and Pixel its Smartphone Partner — a marquee club showing how sponsorship now sells AI usage, not just awareness.

APIG, France's main newspaper alliance, has filed with the Autorite de la Concurrence over Google AI Overviews and the traffic it threatens.

German ad budgets are being reordered as paid search overtakes TV and retail media surges, with Google, Amazon and Meta now capturing more than half of all ad investment.

German retail giant Otto is testing an AI shopping assistant built with Google Cloud, pushing agentic commerce into the mainstream of German e-commerce.

TL;DR: Local SEO is how your business shows up in Google's map results and ‘near me’ searches — the moment a nearby customer is ready to act. For most UK small businesses the single highest-return move is a complete, active Google Business Profile: accurate details, the right categories, a steady flow of reviews and fresh photos. Google ranks local results on three things — relevance, distance and prominence — and your profile is where you influence all three. Here’s how to d

French-founded adtech firm Teads sues Google, claiming anti-competitive conduct cost it about 6.88 trillion ad impressions — a private damages claim following regulators' monopoly findings.

Google has made Search Console ‘platform properties’ global and shipped new Ads controls. The theme: measuring and managing a brand that now lives across other people’s platforms.

Alphabet's Q2 2026 results show Google advertising up 14.5% and Search up 17% — proof that AI features are expanding queries, not killing them. Here's what UK marketers should do.

Google's proposed Universal Commerce Protocol would let AI agents like ChatGPT and Copilot buy products directly — a potential turning point for how commerce works online.

Google's rebuilt Asset Studio lets advertisers generate images and video from text prompts, promising to democratise ad creative — with human oversight still essential.

New data shows most Google searches now end without a click to any website, as AI answers keep users on the results page — a profound shift for search-reliant brands.

Google's biggest ads event of the year put generative AI at the centre of search advertising, from conversational ad formats to agentic automation.

UK regulators hand website owners a way to keep their content out of Google's AI summaries — without a search ranking penalty.

For years, brands have focused on improving their visibility on Google. Today, the way people search for information is changing.

One Minute Summary YouTube is embedding Google’s Veo 3 directly into Shorts, letting creators generate short, stylised clips from prompts — with native audio — inside the app.