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ING Deutschland has added Saint Elmo's and RCKT to its agency roster for a new retirement-savings platform built around comedy and fronted by comedian Aurel Mertz.

The Federal Court of Justice has ruled that DIY chain Obi cannot claim trademark protection for its signature orange, calling the colour a generic signal for hardware stores rather than one brand.

Ogilvy Group Germany's Chief People Officer argues that tomorrow's best creatives will need skills that have 'nothing to do with creativity' to work effectively with AI.

Germany's streaming and pay-TV subscribers keep rising, but revenue growth is lagging as providers bundle services and lean into cheaper, ad-supported tiers.

German media owner Ströer is restructuring, appointing an RMS co-executive to lead a unified operation spanning out-of-home, digital, data and technology.

A new Metads installation at Berlin's Potsdamer Platz combines ground-level LED displays with large facade screens to deliver 3D out-of-home, with Nissan and Shark among the first advertisers.

Deichmann and Fila have launched 'Create Offline Memories', a Gen Z campaign fronted by creator Kayla Shyx that celebrates real-world experiences over screens.

Dentsu X has appointed Claudia Wolffgardt as managing director of its MWO Health division following an organisational restructure.

Former Serviceplan and C3 executives Karsten Krämer and Verena Letzner have launched a new consultancy, Thyrd, adding to a wave of senior talent going independent.

For its latest campaign, DIY retailer Hornbach and agency Heimat TBWA built a working film camera entirely from products found on the store's own shelves.

Germany's largest direct insurer HUK24 has unveiled a 'clearer, more modern, more confident' brand relaunch by agency wirDesign, tightening the visual system behind its 'digital, simple, cheaper' promise.

AKQA's social-first Google Pixel 11 Pro campaign casts footballer Jamal Musiala in a serene 'Garden Theory' world — high-fashion calm over spec-sheet bragging, with a Highsnobiety tie-up.

Bahlsen's Leibniz brand has launched a new 'snack for on-the-go' campaign built by a fresh German-Polish creative team — notably without its long-standing lead agency Jung von Matt.

Spend-management fintech Pleo has launched a pan-European brand campaign, 'For the craft of finance,' via Scholz & Friends — a rare piece of B2B work that celebrates finance professionals rather than replacing them.

German insurer Provinzial and agency 27KM are repositioning the brand's 30-year-old yellow guardian angel from a symbol of protection to one of encouragement, across five emotional stories.

Discounter Penny has opened its second influencer-curated store — 'Penny Pünti,' a 600 sqm Hamburg supermarket styled as an electro club by DJ David Puentez, just weeks after Frankfurt's 'Leylaland.'

L'Oréal has rehired social-media strategist Hans Neubert, who is leaving consultancy Charles & Charlotte after 18 months — a sign of brands pulling social and creative talent back in-house.

Samsung is greeting Apple's first foldable iPhone with a cheeky 'Welcome to Foldables' campaign in Germany, a classic piece of reactive comparative advertising.

Three years into Germany's retail-media boom, advertisers are still expanding budgets but demanding real improvements, as early enthusiasm gives way to harder questions.

Germany's car-subscription market is growing fast, with market leader Finn scaling revenue and valuation — but rising competition is squeezing margins across the sector.