All Marketing knowledge

Deutsche Telekom has cast Wet Leg frontwoman Rhian Teasdale in an international campaign built around digital independence — a smart Gen Z play from Germany's biggest telecoms brand.

Ikea has opened its first-ever store inside a German train station — a small footprint pop-up at Nuremberg Hauptbahnhof, in partnership with Deutsche Bahn — as the retailer keeps re-inventing what a physical Ikea looks like.

Ferrero has signed Germany's 2014 World Cup winner Mario Götze to front the German expansion of protein-bar brand Fulfil — a smart, low-risk celebrity signing to accelerate a category Germany has under-adopted.

Family-owned German chocolate maker Ritter Sport is entering the biggest restructuring in its 110-year history — including a new visual identity, senior management changes and job cuts — as global cocoa prices reshape the category.

For the first time, Apple has publicly disclosed its German profits and tax under new EU transparency rules — €209m pre-tax profit on €2.72bn revenue in Germany. A landmark moment for corporate transparency and brand reputation.

German agency Kirmes has launched a talent-representation arm, ‘You Get The Sundae’, matching brands with creators by cultural fit — a move to capture influencer budgets in-house.

Austrian mobile challenger Spusu, fronted by Bastian Schweinsteiger, has bought its way into Germany’s top 20 gross advertisers — level with Telekom and Vodafone.

Grey Germany has won Chinese automaker Changan’s European brand-communications account — positioning a German agency as the launchpad for a Chinese OEM’s European push.

Düsseldorf agency Unbound Media — the rebranded former Crossmedia — has won the eight-figure Sachsenlotto media account, a stabilising win as it rebuilds.

YouGov and the SZ Institute have named La Roche-Posay Germany’s 2026 quality champion for the first time, scoring 91.6 to Manufactum’s 90.4.

Scholz & Friends and the FAZ have shown the iconic ‘kluger Kopf’ reading on a smartphone for the first time, fronted by Kraftwerk’s Ralf Hütter — a pointed digital-first statement.

After acquiring Sky Deutschland, RTL is restructuring its football portfolio across pay and free-to-air — reshaping Germany’s sports-media landscape and its ad and subscription inventory.

Dr. Oetker is sending a branded foodtruck to festivals and city events to serve fresh Suprema pizza — building taste-memory that later converts in the freezer aisle.

Agency häppy has given Vilsa’s flavoured-water line H2Obst a bolder packaging and identity refresh, using stronger colour and typography to win the shelf.

Digital agency Dept has strengthened its DACH management with Franzis Heusel and René Dalock as previous executive Lünenbürger-Reidenbach departs — the latest agency reshuffle in Germany.

Ströer posted a solid H1 2026 led by its core out-of-home business, with digital OOH up 18.5% — a growth story in stark contrast to Germany’s slumping TV market.

Nielsen data show Germany’s ad market fell again in July, dragged down by television advertising that Horizont describes as ‘in crisis’ — continuing a volatile 2026.

A Verivox survey finds European PayPal rival Wero is still a mystery to most Germans two years after launch — 61% can’t correctly identify it and just 7% have used it.

Germany’s Bundeskartellamt has closed its probe into Apple’s App Tracking Transparency, extracting binding commitments to align consent prompts for Apple’s own and third-party apps.

Media firm Weischer has taken a stake in Lüneburg AI market-research startup Erason to cut ad waste (Streuverlust). Why targeting precision is the new battleground.