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Marketing Minute
Ex-Otto ad chief Rohwer joins Serviceplan agency side
Alexander Rohwer, who led brand and advertising at Otto until spring 2026, has joined Serviceplan Group as a managing director at its Plan.Net digital arm.
Aug 52 min read
thjnk gives Lotto Baden-Württemberg a 'FEEL GLÜCK' rebrand
Agency thjnk has launched a new brand platform, 'FEEL GLÜCK', for Lotto Baden-Württemberg — a 360-degree campaign uniting the state lottery's products under one feel-good idea.
Aug 43 min read
Netto rewards app shoppers with free RTL+ streaming
Edeka-owned discounter Netto is giving app users free RTL+ streaming above a spending threshold, in a permanent tie-up with broadcaster RTL — grocery loyalty meets entertainment.
Aug 42 min read
Deichmann and Fila chase Gen Z with 'Create Offline Memories'
Footwear retailer Deichmann and Fila have launched a Gen-Z campaign fronted by creator Kayla Shyx, shot in retro camcorder style to celebrate analogue, offline moments across 17 countries.
Aug 42 min read
E.ON turns the energy transition into a YouTube reality show
German utility E.ON is launching 'House of Power', a scripted-reality YouTube series with Google and agency Mawave, using creators and challenges to make renewable-energy tech entertaining.
Aug 43 min read
Penny opens 'Leylaland', Germany's first influencer-designed supermarket
Discounter Penny has opened a permanent Frankfurt store themed around a reality-TV influencer — gold statue and chandeliers included — billed as Germany's first influencer-designed supermarket.
Aug 42 min read
Coca-Cola returns as a Bundesliga sponsor after a decade away
Coca-Cola Deutschland is back as an official Bundesliga partner after ten years, with a big season-launch campaign — a bet on football's mass reach as the 2026/27 season kicks off.
Aug 42 min read
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