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Marketing Minute
€99m of ads ran around France's World Cup matches on M6
A Kantar study found nearly €100m of gross ad investment ran around France's eight World Cup matches on M6, with Google the biggest advertiser — a concrete read on the value of premium live sport.
Aug 42 min read
France 2 tops July as M6 posts its best month in 20 years
French TV audience data for July 2026 shows France 2 leading on 17.0%, ahead of TF1, while M6 recorded its strongest month in two decades on World Cup football — reshaping the buy for advertisers.
Aug 43 min read
Mediatransports wins Montpellier's transit advertising
OOH specialist Mediatransports has won the advertising concession for Montpellier's bus and tram network — roughly 650 ad faces across 185 buses — part of a run of regional transit-media wins.
Aug 42 min read
France's Arcom fines CNews €200,000 for incitement to hatred
French media regulator Arcom has fined Bolloré-owned news channel CNews €200,000 over on-air remarks judged to incite hatred — a reminder that brand-safety risk runs to the platforms carrying your ads.
Aug 42 min read
JCDecaux posts 5.7% H1 growth as digital screens surge
France's JCDecaux reported 5.7% organic revenue growth in H1 2026, with net profit nearly doubling as digital out-of-home leads — a bright spot in a softer French ad market.
Aug 43 min read
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