All Marketing knowledge

ASICS built a natural-history-style diorama in Paris of a fictional species, 'Homo Scrollus Canapus', to satirise sedentary screen culture.

Intermarché swaps its trademark humour for an emotional Sunday-lunch film promoting its 'Terroirs' range of French-origin products, via agency Romance.

Nissan's 'Inarrêtable' campaign dramatises the Qashqai e-POWER's 1,280 km range through a comic chase, built to scale across 30-plus markets.

Orange and Publicis Conseil dramatise digital fraud as unbearable noise in 'Scamcophonie', a sharp new campaign for Orange Cybersecure.

L'Oréal has become an official partner of Paris Saint-Germain until 2028 — its first-ever football club deal — using Vichy to study and treat players' skin.

Budget airline Transavia has teamed with Publicis agency Marcel on a Pink October campaign supporting breast cancer awareness, lending the cause a mass-reach, travel-world platform.

France's media regulator Arcom has opened a call for candidates for six national DTT (TNT) frequencies whose licences expire in 2027, setting up a rare reshuffle of the country's free-to-air TV landscape.

France's famed Institut Pasteur has unveiled a public-engagement campaign, with agency TGC, aimed at deepening its connection with ordinary people and the donors its research depends on.

Societe Generale, now simply SG, is bringing back its 'Matrimoine' idea with Havas 04 and Carat, a wordplay that reframes heritage around women.

Canal+ is rolling out a free, advertising-funded sports offer, opening premium-adjacent sports content to a mass audience and a new pool of advertisers.

BNP Paribas and Studio Serendipite have built an anti-fraud entertainment format on Twitch, hosted by Samuel Etienne and produced with Webedia, turning the fight against scammers into a live show.

Valiuz, the retail-data and retail-media arm backed by the Mulliez family and the Mousquetaires group, is extending its network into Poland as it chases European scale.

NGO Action contre la Faim and agency La Chose use trivial everyday food debates to argue that access to dignified food is a fundamental right.

France Télévisions says its franceinfo YouTube channel hit 110 million views in September, about eight times a year earlier.

French ad-tech platform Equativ has embedded DoubleVerify’s media-quality verification directly into its supply-side platform.

French AI champion Mistral has unveiled Mistral Large 4, a roughly trillion-parameter open-weight model positioned as ‘designed in Europe’.

A new Alice Milliat Foundation study by Kantar finds 35% of French women want more women's sport but are blocked by a lack of content — and most athletes want sponsors to invest more.

Mediametrie's new L'Annee Audio finds 43 million people in France listen to audio daily, mixing radio, streaming and podcasts into one habit advertisers can't silo.

Honda and BBDO Paris have launched a fashion-led campaign for the WN7, Honda's first mass-market electric motorcycle, aimed at younger, more urban and more female riders.

Digital audio advertising impressions in France rose 17% in the first half of 2026 to more than 2.2 billion, confirming audio as one of the market's fastest-growing channels.