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You don't need a PR agency to get your small business noticed — you need a genuine story, the right journalists, and a reason for them to care this week. A practical playbook.

TL;DR: User-generated content (UGC) — the reviews, photos and videos your customers create — is the most trusted and most affordable marketing asset a small business owns, because people believe other people far more than they believe brands. Why UGC works when ads don't Shoppers have learned to tune out advertising, but they still trust each other. Decades of consumer research point the same way: recommendations from real people consistently beat brand messaging on believabi

Gap Inc.'s Banana Republic has launched a TikTok content series called 'The Agency' — a styling-led format designed to make the heritage label feel relevant to a new generation.

German insurer Barmer ran a fully AI-generated multichannel campaign via BBDO - more creative variants on the same budget. What it means for marketing economics.

WPP has opened an AI-powered production studio in East London, unifying thousands of creatives into one global content factory. What it means for marketers.

Four fixable reasons sites lose customers — and why fixing beats rebuilding.

Influencer marketing is a $30bn-plus industry — but results vary wildly. Here's what actually drives ROI in 2026: fit over follower count, trust over reach, and measurement over vanity metrics.

Attention is the one resource money can't reliably buy. Here's the 2026 playbook small brands use to earn outsized reach without an outsized budget.

France's famed Institut Pasteur has unveiled a public-engagement campaign, with agency TGC, aimed at deepening its connection with ordinary people and the donors its research depends on.

The Merx system for batching a whole year of marketing content in a single weekend — how to stop scrambling for posts and get consistently visible without the daily grind.

Five things every business should do before the new year, from the team at Merx Marketing — a practical end-of-year marketing checklist to start 2027 strong.

To promote its French series 'Surveillant!', Disney+ turned the show into a rap track with Naza and Gradur, an influence-led activation by Monks Paris aimed at a young, music-first audience.

Free founder Xavier Niel and creator Sylvqin have opened 'Astel', a free Paris space for content creators — France betting that physical infrastructure, not just platforms, builds a creator economy.

Cyril Hanouna has launched a 132-page weekly TV magazine, 'Tout Beau Tout News', with a first print run of 180,000 copies.

Ikea UK and agency Mother have launched 'Storage Is Sexy', a YouTube dating show in which contestants pick partners by inspecting the contents of their PAX wardrobes.

Prison Radio Association's 'Hold or Fold' was named Podcast of the Year at the 10th British Podcast Awards, where actor Bill Nighy won Best Host.

e.l.f. Cosmetics has released 'Mirror Mix', its second original album, spotlighting seven rising musicians as the beauty brand expands its entertainment-marketing playbook across streaming and Roblox.

Taco Bell and Duolingo are rebranding National Taco Day as "Global Taco Day," launching a limited Duo Habanero sauce whose packets double as nine-language mini language lessons.

Nine quick marketing wins from Merx Marketing you can action this quarter — small, practical moves that drive real growth without a big project or budget.

Kai Strehler is rejoining Deutsche Bahn to lead its social media, a role he previously held, at one of Germany's most-watched corporate accounts.