All Marketing knowledge

Thomas' has enlisted Cecily Strong for a 21-day 'Join the Morning People' breakfast challenge — proof that participation compounds where impressions evaporate.

A telling repositioning as pure-play influencer shops move up the value chain into fuller-service models — a barometer of the French influence market.

John Lewis moves from one big Christmas ad to always-on, social-native entertainment with a new vodcast and content studio. A signal of where brand content is heading.

Kids-media publisher Unique Heritage Media introduced 'Tribu L'hebdo', a weekly print title for 8-12 year-olds, betting on print subscriptions in a screen-heavy world.

France's biggest classifieds platform, Leboncoin, is launching its first-ever TEDx, 'Habiter le monde qui vient', in Paris on 30 September — a brand-purpose play beyond transactional listings.

American Express and Sky Media built a three-week, social-first campaign around ex-F1 boss Guenther Steiner running a food stall to spotlight Amex Business Cards.

100 creators, 345 hours of footage, zero brand-shot video: Fernando Machado's first national Chipotle campaign bets that handing over the camera beats controlling it.

A new 6,000-person DACH study finds roughly two-thirds of Germans have bought directly off an email newsletter — a reminder that owned email remains a high-conversion channel.

Content-marketing specialist Storyboard has retained Porsche's 'Christophorus' customer magazine account after a competitive pitch — a reminder that owned magazine media is still one of the most durable premium-brand marketing tools.

Legacy US canned-tuna brand StarKist has consolidated its marketing at independent agency Tombras, which will lead a fall brand platform aimed at making 65-year-old mascot Charlie the Tuna culturally relevant again.

Newman's Own is repositioning its 'give-it-all-away' founding story for a generation that doesn't remember Paul Newman — a case study in how purpose brands stay relevant across generational gaps.

URBN-owned rental brand Nuuly has replaced the traditional fall commercial with a 12-episode branded microdrama — a bold bet that social-first storytelling can now carry the full weight of a seasonal campaign.

Ann Taylor's first major campaign in nearly a decade — 'This Is Ann' — leans hard on a Substack newsletter and a NYFW newsstand pop-up rather than the usual celebrity-led launch. A textbook heritage-brand playbook for 2026.

French creator Léna Situations swapped long-time partner Adidas for ASICS in the final season of her ‘Vlogs d’août’, turning daily episodes into a wildfire fundraiser.

Poppi co-founder Allison Ellsworth used her personal social channels to recruit for her next venture, drawing 2,000+ applicants from a couple of Instagram Stories.

Surrey firm HICL Builders shows how a local business wins with location-targeted SEO, video case studies, easy lead capture and community investment.

How London RC-frame and groundworks specialist EE Structures wins work by capturing its live sites on camera — turning everyday delivery into a brand asset.

A UK-focused beginner’s guide to email marketing for small businesses: build a permission-based list, stay compliant with UK GDPR and PECR, pick a platform, and get the best ROI.

ASOS is reviving ASOS Magazine on Substack for 'Autumn 26' — a content-commerce bet that owned editorial beats paid social for fashion consideration.

Cuisinart swaps product shots for a 14-part non-linear comedy series built for TikTok, Reels and Shorts.