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Instagram's new ‘Your Algorithm’ controls show users why content appears in their feed and let them shape their recommendations — with real implications for brands.

New data shows most Google searches now end without a click to any website, as AI answers keep users on the results page — a profound shift for search-reliant brands.

Video is the standout winner in the latest IPA Bellwether as marketers back moving-image formats across social and connected TV.

UK regulators hand website owners a way to keep their content out of Google's AI summaries — without a search ranking penalty.

In 2026, consumers are choosing authenticity over perfection. From shaky smartphone videos to genuine customer reviews, user-generated content is driving higher trust, better conversions, and lower acquisition costs.

Social media is entering a new era. For years, brands competed to produce polished content, chase every viral trend and maintain perfectly curated online identities. Today, that approach is losing its impact.

Today's brands are no longer competing only with other brands. They're competing with every notification, every scroll, every video and every piece of content fighting for a consumer's attention.

For decades, advertising followed a familiar formula: polished commercials, carefully planned campaigns and substantial marketing budgets.

In today's crowded digital landscape, capturing consumer attention has never been more challenging. Brands are constantly competing through bold visuals, fast-paced content and endless advertising campaigns.

1- Minute Summary: Artificial Intelligence (AI) is revolutionizing the way digital marketing is done, providing marketers with tools to automate processes, personalize experiences, and optimize campaigns.

One Minute Summary YouTube is embedding Google’s Veo 3 directly into Shorts, letting creators generate short, stylised clips from prompts — with native audio — inside the app.