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Marketing Week's State of Brand in B2B 2026 shows 58.4% of B2B firms increased their brand-building focus this year — yet only a fraction commit to genuinely long-term brand strategy.

B2B media group Infopro Digital has appointed Jérémy Terrier deputy CEO of its advertising sales division, Infopro Digital Media, succeeding Erik-Marie Bion.

Accenture has appointed Emma Chalwin, currently CMO of Workday, as its new global chief marketing officer, reporting directly to Chair and CEO Julie Sweet.

New research from B2B community Propolis finds most UK business leaders believe marketing overstates its contribution to revenue and needs to speak the language of business.

More evidence of investor money flowing into French independent comms groups specifically to fund AI and data capability.

A recognisable political name takes the top operational role at a Paris influence firm — a signal on the blurring line between politics and the influence-comms industry.

American Express and Sky Media built a three-week, social-first campaign around ex-F1 boss Guenther Steiner running a food stall to spotlight Amex Business Cards.

The UPS Store has introduced Blu, its first-ever brand character, in a multiyear Paramount Media Labs campaign built to support franchisees and reframe the chain beyond shipping.

Trading platform IG has signed a three-year Premier League sponsorship with Sky Media — part of Sky's biggest-ever sponsor line-up for the season, and a signal fintech is now serious about UK sport marketing.

VINCI's H1 2026 — order intake up 8% to a record book, EPS up 11% — is a masterclass in how B2B and infrastructure brands really market: proof, people and touchpoints.

TL;DR: LinkedIn is the UK's most powerful B2B advertising platform — reaching around 48 million registered members — but also the most expensive, with average costs-per-click of £4–£10. For a small business it pays off when your customer is another business, your deal values are healthy, and you target precisely by job title, seniority and company. Start with a £10–£30 daily test budget, one clear objective and a strong lead magnet. Is LinkedIn advertising right for your busi

LinkedIn says five or more ad variants lift CTR by 20%+, and has launched AI tools to make testing effortless. The principle is sound — but verify the platform's own numbers on your account first.

New analysis crowns LinkedIn the strongest-performing B2B advertising platform, reinforcing its central role in business marketing.

LinkedIn's new Creator Marketplace formalises brand-creator partnerships on the platform, bringing influencer marketing firmly into the B2B world.

One Minute Summary LinkedIn has launched a Creator Partnerships Hub to connect brands with B2B influencers. The tool helps marketers collaborate with thought leaders, boosting credibility and engagement.