All Marketing knowledge

The influencer agency group just made its first-ever acquisition — and it points squarely at where creator marketing grows next: B2B.

A busy year of chief-marketer moves - from Google to Target - reveals what boards now want from a CMO in 2026. The patterns behind the headlines.

Legal-AI firm Legora says a Jude Law-fronted brand campaign helped it scale fast by prioritising brand over product. The B2B marketing lesson.

French SaaS firm VKARD has acquired fellow digital-business-card startup Cardynale to consolidate the market and expand across Europe.

Marketing Week's 2026 State of Brand in B2B survey finds 80.8% of B2B firms invest in social media for brand building, well ahead of events and PR.

A LinkedIn survey of 585 German marketing leaders finds 79% believe peer recommendations now outperform traditional campaigns — especially with Gen Z buyers.

Accenture has launched Accenture Construct, a 5,000-strong global business chasing a $260bn market to reinvent how the world's capital projects are delivered — and it's a branded-house masterclass.

No FTSE 100 company has a marketing director on its main board, down from 14% in 2007 — but marketing expertise hasn't vanished, it has migrated into growth and customer roles below board level.

HSBC's new UK campaign, made with VML, celebrates small business owners rather than the bank's products — a smart play for the loyalty of the 5.5 million firms that make up almost all of Britain's economy.

Staples has introduced a 'Hard Button' as a comedic counterpart to its iconic Easy Button, anchoring a bigger push to reposition itself as an enterprise B2B services provider.

Roche Diagnostics France has appointed agency Angie to handle its corporate communications following a competitive tender.

Almost two-fifths of B2B marketers say securing investment would be easier if their CEO and CFO understood brand building, new Marketing Week research finds.

Spend-management fintech Pleo has launched a pan-European brand campaign, 'For the craft of finance,' via Scholz & Friends — a rare piece of B2B work that celebrates finance professionals rather than replacing them.

Marketing Week's State of Brand in B2B 2026 shows 58.4% of B2B firms increased their brand-building focus this year — yet only a fraction commit to genuinely long-term brand strategy.

B2B media group Infopro Digital has appointed Jérémy Terrier deputy CEO of its advertising sales division, Infopro Digital Media, succeeding Erik-Marie Bion.

Accenture has appointed Emma Chalwin, currently CMO of Workday, as its new global chief marketing officer, reporting directly to Chair and CEO Julie Sweet.

New research from B2B community Propolis finds most UK business leaders believe marketing overstates its contribution to revenue and needs to speak the language of business.

More evidence of investor money flowing into French independent comms groups specifically to fund AI and data capability.

A recognisable political name takes the top operational role at a Paris influence firm — a signal on the blurring line between politics and the influence-comms industry.

American Express and Sky Media built a three-week, social-first campaign around ex-F1 boss Guenther Steiner running a food stall to spotlight Amex Business Cards.