All Marketing knowledge

A practical 2026 guide to advertising on Facebook and Instagram for UK small businesses — setup, objectives, budgets, real UK costs, Advantage+ and the new 2% UK fee.

Valiuz signs France's five major broadcast ad houses, becoming the first retail-data provider across French TV — bringing shopper-level targeting and sales measurement to television.

Disney sells its A+E Global Media stake — History, A&E, Lifetime — to Hearst for $1.2bn, another sign the majors are cashing out of linear cable to fund streaming.

Coral's new Wonderhood campaign 'Services to Football', fronted by Jimmy Bullard, celebrates devoted fans over betting odds — a fandom-first play amid tighter gambling-ad scrutiny.

Walmart completes its billion-dollar acquisition of self-serve streaming-ad platform Vibe.co, pushing Walmart Connect into connected TV and straight at Amazon.

French-founded adtech firm Teads sues Google, claiming anti-competitive conduct cost it about 6.88 trillion ad impressions — a private damages claim following regulators' monopoly findings.

Beiersdorf hands Berlin social-first agency Charles & Charlotte the global social-media strategy for Hansaplast across 17 markets — a sign social is now a lead channel.

Serviceplan Group will run Porsche's worldwide creative and marketing from January 2027, beating incumbents Grabarz & Partner and UDG — a landmark win for Europe's biggest independent.

Germany's Bundeskartellamt has issued a preliminary assessment raising serious competition concerns about EDEKA's planned acquisition of tegut.

Veteran creative Peter Gocht has joined Hamburg digital agency La Red as executive creative director after five years at Saint Elmo's Hamburg.

Mattress e-tailer bett1.de has replaced long-time lead agency Antoni with Berlin's &Aimaq for a new international brand identity built around a 'sleep ballet'.

Jung von Matt's gaming unit Nerd has released 'One Last Stand', its first proprietary Roblox title, built as a customisable toolkit for brand activations.

Mainz-based agency group Ryze Digital has acquired Vienna specialist Nexxar, declaring itself the leading provider of corporate reporting in the DACH region.

Hamburg agency Karl Anders has rebranded water-charity NGO Viva con Agua with a flexible design system built on a distinctive 4-degree tilt.

The GWA has revealed the shortlist for the Effie Awards Germany 2026, with 61 cases advancing across 21 categories and Jung von Matt leading the field.

Alexander Rohwer, who led brand and advertising at Otto until spring 2026, has joined Serviceplan Group as a managing director at its Plan.Net digital arm.

The L'Équipe group has acquired free-to-air NFL rights, including the Super Bowl, for the 2026-2027 season, with France Télévisions airing the Paris Game.

Tinder has rolled out a France-market brand campaign by Jellyfish promoting its Double Date feature, targeting Gen Z's shift toward group, friendship-led experiences.

French glass-jar brand Le Parfait has launched a summer TV campaign built on passing homemade cooking down across generations.

Insurance comparison site LeLynx.fr is back on French TV with a campaign by Hors Écran introducing a new mascot, Malynx, and reviving its famous slogan.