All Marketing knowledge

Mars-owned Dolmio revives its famous puppet family for its 40th anniversary in its most ambitious campaign in over a decade — a bet on distinctive brand assets.

Coca-Cola launches ‘Taste Every Second’ for the 2026/27 Premier League with an original Central Cee track and WPP’s Open X — and shows how modern sponsorship really works.

Jeff Stelling is back on screen — for the internet, not the studio. Formation Games and Ace of Hearts are daring fans who reckon they could run a club better to prove it on CLUB.

Media firm Weischer has taken a stake in Lüneburg AI market-research startup Erason to cut ad waste (Streuverlust). Why targeting precision is the new battleground.

OpenAI has hired ex-Snap marketer Denise Mancinone to lead its German marketing as ChatGPT ads reach Germany. A local ad business is taking shape.

Coca-Cola has put its multi-billion-dollar global media, data and tech account into review — Publicis vs WPP — as Publicis also eyes PepsiCo.

From 24 August 2026 YouTube counts a view the moment a video plays, across all formats. Headline views will inflate — here's why 'engaged views' now matters for creators, advertisers and earnings.

OpenAI is switching on ChatGPT ads across 31 European markets — Free and Go users only. Here’s what it means for advertisers and what to do now.

Patoko is Albania's first super app: rides, home services, bookings and rewards, led by Arbër Kadia. 194,000 users in 2024, backed by Kevin Sekniqi's K4S6 fund, now eyeing the US and Europe.

Bliss is an Albanian-Finnish startup building culturally intelligent mental-health support. Led by Jona Doda, it now spans 20+ countries, 30+ languages and 70+ therapists.

EasyPay is Albania's leading e-money institution: founded in 2010 by Lindita Shomo, with 100+ services, 580+ agents, 26M+ transactions and Ria Money Transfer remittances.

Formula 1's 'Five Lights', narrated by Colin Farrell via agency Wing, is a cinematic mid-season push anchored in Times Square — F1's continued courtship of US fans.

Google will retire campaign-level language targeting in Search from late September 2026 — another manual lever ceded to AI, with real compliance headaches for regulated brands.

The ANA released standardised retail media measurement guidelines with 40+ advertisers, proposing a 14-day attribution window — with Amazon notably absent.

Disney's World Princess Week short by Fallon and Alex Prager leans on bigatures, puppets and a live orchestra — a deliberate handmade craft flex against AI content.

A HyperFinity study of 2,000 UK shoppers finds loyalty schemes leaving people cold — 52% less loyal than three years ago — with AI personalisation cited as the fix.

Selfridges created a 'head of product and data' role uniting digital, CRM, tech and data, hiring Holland & Barrett's Simon Wallbank — a premium-retail bet on personalisation.

Ikea will launch a UK peer-to-peer resale marketplace for Ikea Family members — using loyalty as a moat against Vinted and eBay and a circular-economy brand position.

PlayStation's 'It Happens on PS5' by adam&eve/TBWA teases GTA VI and more — and the instant fan backlash shows brands no longer own the narrative post-launch.

VINCI's H1 2026 — order intake up 8% to a record book, EPS up 11% — is a masterclass in how B2B and infrastructure brands really market: proof, people and touchpoints.