All Marketing knowledge

As wildfires spread across the Gironde and Aude, brands from TotalEnergies to Tesla, Decathlon and La Banque Postale stepped in with practical help — a live test of brand solidarity.

Nestlé Waters brand Vittel moved from roadside visibility to participation at the Tour de France with ‘Virage Vittel’ and a Strava challenge that drew 204,000+ riders in 2025.

LFP Media has relaunched Ligue1+ as ‘the French football platform’ with more matches, a free Sunday magazine and YouTube clip rights — rebuilding a paying audience after the DAZN collapse.

LVMH-owned daily Le Parisien reported a record €71.3m net loss for 2025, nearly double the prior year, as print sales fall below 25,000 copies a day.

Eurostar has launched an official app inside ChatGPT to search routes, times and fares — a bet on surging AI-driven traffic as agentic search reshapes how travel is booked.

Kolsquare’s H1 2026 ranking crowns Disneyland Paris France’s most influential travel brand on both Instagram and TikTok, out-performing airlines and luxury hotels on earned media.

Roku has added ‘Fairground AI Creator TV’, a 24/7 free channel of entirely AI-generated shows interrupted only by AI-generated commercials — and it drew instant ‘AI slop’ pushback.

Poppi co-founder Allison Ellsworth used her personal social channels to recruit for her next venture, drawing 2,000+ applicants from a couple of Instagram Stories.

Shoe Station Group has appointed Tracy Dick as CMO across its Shoe Carnival and Shoe Station banners, consolidating marketing under one leader after a corporate rebrand.

Target’s Q2 profit more than doubled to $1.87bn as its Roundel retail-media arm grew ad revenue 28.6% — the clearest sign yet that ads are outgrowing the core retail business.

LiveRamp shareholders approved Publicis’s $2.2bn acquisition at $38.50 a share, but rejected an $82.6m executive golden-parachute package in a separate advisory vote.

Under Armour and Dwayne Johnson have ended their roughly decade-long partnership as the brand undertakes a marketing reset, with Johnson taking full control of Project Rock.

The IAB has released version 2 of its AI Transparency & Disclosure framework as state and international labeling laws multiply — and as research shows AI labels can dent performance.

Chipotle’s ‘The Salish Matter Order’ builds a digital-only menu item and sweepstakes around a teen creator — its latest bet on reaching Gen Alpha through creators, not celebrities.

D&AD’s 2026 report ‘The Cost of the Shortcut’ finds AI in 27.6% of award entries and warns the industry against letting automation erode junior creative training.

Virgin Atlantic Holidays’ ‘If not now, when?’ by Lucky Generals trades postcard clichés for the moment before you book — its first standalone brand voice in about eight years.

The RAF Regiment’s ‘What Does Your Monday Look Like?’ by Wonderhood uses GoPro-shot footage and Monday-only media buying to reach 16-to-24-year-olds.

McLaren Racing has handed its motorsport heritage to Central Saint Martins fashion students for ‘Designed to Race’ — an F1-meets-fashion play using emerging London talent.

Estée Lauder’s Glimmer fragrance launch, fronted by Hailee Steinfeld, is WPP Media’s first marquee UK outing since winning the global media account.

The AA’s ‘It’s OK, I’m with The AA’ from The Gate races a sick hamster to the vet — a deliberate pivot from rescuing cars to looking after people.