All Marketing knowledge

Ikea's biggest franchisee, Ingka Group, has launched a global media review that puts Dentsu's iProspect and WPP Media's Mindshare on the line — after a spring RFI turned into a full pitch this month.

German agency Kirmes has launched a talent-representation arm, ‘You Get The Sundae’, matching brands with creators by cultural fit — a move to capture influencer budgets in-house.

Austrian mobile challenger Spusu, fronted by Bastian Schweinsteiger, has bought its way into Germany’s top 20 gross advertisers — level with Telekom and Vodafone.

Grey Germany has won Chinese automaker Changan’s European brand-communications account — positioning a German agency as the launchpad for a Chinese OEM’s European push.

Düsseldorf agency Unbound Media — the rebranded former Crossmedia — has won the eight-figure Sachsenlotto media account, a stabilising win as it rebuilds.

YouGov and the SZ Institute have named La Roche-Posay Germany’s 2026 quality champion for the first time, scoring 91.6 to Manufactum’s 90.4.

Scholz & Friends and the FAZ have shown the iconic ‘kluger Kopf’ reading on a smartphone for the first time, fronted by Kraftwerk’s Ralf Hütter — a pointed digital-first statement.

French agency 14Septembre has launched a dedicated fashion-and-beauty practice spanning desirability, influence and generative AI — a bet on category specialisation.

French reverse-mortgage lender Arrago has appointed Sweetpunk to define its entire B2C brand system and product architecture — a rare summer new-business win in consumer finance.

Publicis Sports has teamed with Travis Kelce and 3 Arts Sports to launch Tekta, a venture helping brands structure and measure NIL sponsorship deals with US college athletes.

Lidl’s tool brand Parkside used a cordless drill to rotate the London Eye for a Guinness World Record — timed to a limited-edition drill landing in French Lidl stores on 31 August.

France Télévisions says its multi-sport European Championships drew more than 35m cumulative viewers across 180+ hours — a strong hand going into the autumn ad-sales season.

France’s DGCCRF has fined fast-fashion site Boohoo €2.33m for fake ‘reference price’ discounts — with 95% of checked promotions found non-compliant.

Bill-pay firm Doxo will pay $2.1m to settle FTC allegations it ran misleading search ads impersonating billers and charged hidden fees — a warning on paid search tactics.

The FTC has proposed an enforcement policy on personalized pricing, signalling that using consumer data to set individual prices could be unfair or deceptive — a shot across martech’s bow.

The NFL and 72andSunny’s ‘The Season Is Your Stage’ builds its season-launch campaign around players’ touchdown celebrations — designed for social virality first.

Bud Light’s 2026 NFL campaign reunites Shane Gillis and Peyton Manning across two comedic spots and reintroduces team-branded cans — a marquee beer-category play at kickoff.

Walmart’s advertising business grew 38% in Q2, with Walmart Connect up 43% — widening the gap with Target’s ~20% retail media growth in a tale of two retailers.

The Vine-inspired app diVine has opened to the public with Taco Bell as its first brand partner — banning AI content and personalized ads in a pointed bet on nostalgia.

NBC News has named Taboola the exclusive reseller of all its programmatic display inventory — Taboola’s biggest move yet beyond native into open-web display.