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McCann has named a new London managing director and a head of its Bristol agency, refreshing UK leadership across its central offices as the network invests in regional strength.

Columbia Sportswear's 'F££T FUND', via adam&eve/TBWA, pays hikers cash rewards for photos of their feet — a cheeky, product-first stunt built for shareability.

Virgin Media O2 marketer Rachel Swift is leaving as the telecoms group reshapes its marketing function — the latest sign of churn at the top of UK marketing teams.

Saatchi & Saatchi has landed the creative account for Heineken's fast-growing Spanish lager Cruzcampo after a competitive pitch — a marquee drinks win as the Publicis agency rebuilds momentum.

Germany's largest direct insurer HUK24 has unveiled a 'clearer, more modern, more confident' brand relaunch by agency wirDesign, tightening the visual system behind its 'digital, simple, cheaper' promise.

AKQA's social-first Google Pixel 11 Pro campaign casts footballer Jamal Musiala in a serene 'Garden Theory' world — high-fashion calm over spec-sheet bragging, with a Highsnobiety tie-up.

Bahlsen's Leibniz brand has launched a new 'snack for on-the-go' campaign built by a fresh German-Polish creative team — notably without its long-standing lead agency Jung von Matt.

Spend-management fintech Pleo has launched a pan-European brand campaign, 'For the craft of finance,' via Scholz & Friends — a rare piece of B2B work that celebrates finance professionals rather than replacing them.

German insurer Provinzial and agency 27KM are repositioning the brand's 30-year-old yellow guardian angel from a symbol of protection to one of encouragement, across five emotional stories.

Discounter Penny has opened its second influencer-curated store — 'Penny Pünti,' a 600 sqm Hamburg supermarket styled as an electro club by DJ David Puentez, just weeks after Frankfurt's 'Leylaland.'

A new BBDO Paris film for Volkswagen France contrasts our obsessive self-care routines with neglected cars to sell a fixed-price maintenance contract — humour with a hard commercial job.

French menswear brand Celio and agency Fantasmagorie installed a giant, motion-reactive handbag on Place de la Bastille for 24 hours to launch a linen shirt line — and turned it into 3.6 million views.

Kalshi, Polymarket and rivals have unleashed a celebrity-packed advertising blitz for the NFL season — active ads more than doubled in five weeks as prediction markets spend to look mainstream.

Newly independent R/GA has hired 15-year Google veteran Sadie Thoma into a brand-new global chief business officer role to commercialise its AI-and-creativity offer.

After 18 years building Global's commercial engine, chief commercial officer Mike Gordon will step down in 2027, moving to an advisory role as CEO Simon Pitts plots the next chapter.

Stagwell has appointed ex-Dentsu leader Liz Rutgersson as global CEO of its flagship media agency Assembly, with Connie Chan taking APAC — a double leadership move as the network chases global scale.

Channel 4 Sales will become Paramount's exclusive UK ad sales partner from 2027, taking Channel 5, MTV, Comedy Central and Nickelodeon inventory away from Sky in a deal worth more than £300m.

Birra Moretti’s Stanley Tucci advert scores 4.3 stars, placing it in the category’s top 10. Explore the campaign and its advertising effectiveness.

Ten ready-to-run campaign ideas from the team at Merx Marketing Ltd — built for small and growing businesses that want big attention without a big budget.

L'Oréal has rehired social-media strategist Hans Neubert, who is leaving consultancy Charles & Charlotte after 18 months — a sign of brands pulling social and creative talent back in-house.