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Redpill Media, the Paris agency branded around AI-powered media planning, has been placed in judicial reorganisation — a cautionary tale about the 'AI agency' pitch.

A new Attest study finds only 35% of Brits actually watch a non-skippable ad as intended — a warning for advertisers paying a premium for forced inventory.

Octopus Energy's AI assistant Arlo now handles a slice of customer emails and scores higher on satisfaction than human replies — a case study in using AI to protect, not replace, a service brand.

Meta has agreed roughly $18bn to settle US state claims that Instagram and Facebook harmed children — and default time limits for under-18s reshape teen reach for every advertiser.

ESPN's televised fantasy draft made live picks at 35,000 feet aboard a Starlink-equipped United jet — a Disney Advertising stunt United is turning into an ad for its in-flight Wi-Fi.

Discord launches Play Quest+, a performance ad format rewarding in-game actions, with EA's Battlefield 6 as the first advertiser — a push toward outcome-based advertising.

Microdrama app downloads jumped 95.5% to 1.45 billion in H1 2026 and active advertisers rose 132% — making bingeable vertical soap operas a high-attention ad land grab.

McDonald's relaunches 'Side Missions' with Xbox, turning fictional in-game foods into real menu items across six gaming franchises, TV, social, OOH and the app.

System1's new AI screening tool rates up to 100 finished ads at a time in minutes, trained on 18 million real emotional responses rather than synthetic data.

TL;DR: Google Ads puts your business at the top of Google the moment someone searches for what you sell — and you only pay when they click. For UK small businesses, success comes down to three things: tightly-themed keywords, relevant ads that lead to a matching landing page, and conversion tracking so you know which clicks actually make money. Start small, measure everything, and scale only what works. Why Google Ads still matters for small businesses Google handles the over

Nancy-based company-formation startup Swapn has launched its first national TV campaign, comparing launching a business to having a baby — a digital B2B challenger betting on linear TV.

France's Constitutional Council struck down the law banning social media for under-15s, and President Macron has called for a fresh, 'legally robust' text.

Out-of-home specialist Mediatransports has won the advertising concession for Toulouse Métropole's metro — its third consecutive tender win — consolidating a full digital transit network.

French-born social app BeReal published results from its first 'RealCard' app-open takeover, run with Crédit Agricole during the 2026 World Cup — nearly 14 million impressions.

French direct insurer L'olivier Assurance and agency So Bang launched 'Sortez du troupeau', a campaign whose characters and animation are entirely generative-AI-produced.

Independent agency Butler/Till and iHeartMedia have launched what they call advertising's first fully 'agentic' streaming-audio campaign, with AI agents planning and executing the buy.

From 24 August 2026 YouTube counts 'public views' from the first frame with no minimum watch time, inflating headline numbers 20–30%, while earnings stay tied to stricter 'engaged views'.

UK-based founder Rita Kastrati has grown Pioneering People — the gig-work platform that pays workers overnight — to 11,000+ users in 20+ cities and 150+ businesses, entirely organically. A masterclass in founder-led, zero-budget growth marketing.

Amazon is training its AI models on Twitch streamer content by default — a policy switch that landed with French creators mid-August and forces every French marketer to re-read its influencer contracts.

Meta has appealed a French competition-authority order that would force it to renegotiate its neighbouring-rights payments to French publishers — a signal fight in the ongoing battle over how platforms pay for news content.