All Marketing knowledge

Patoko is Albania's first super app: rides, home services, bookings and rewards, led by Arbër Kadia. 194,000 users in 2024, backed by Kevin Sekniqi's K4S6 fund, now eyeing the US and Europe.

Bliss is an Albanian-Finnish startup building culturally intelligent mental-health support. Led by Jona Doda, it now spans 20+ countries, 30+ languages and 70+ therapists.

EasyPay is Albania's leading e-money institution: founded in 2010 by Lindita Shomo, with 100+ services, 580+ agents, 26M+ transactions and Ria Money Transfer remittances.

Google will retire campaign-level language targeting in Search from late September 2026 — another manual lever ceded to AI, with real compliance headaches for regulated brands.

The ANA released standardised retail media measurement guidelines with 40+ advertisers, proposing a 14-day attribution window — with Amazon notably absent.

A HyperFinity study of 2,000 UK shoppers finds loyalty schemes leaving people cold — 52% less loyal than three years ago — with AI personalisation cited as the fix.

Selfridges created a 'head of product and data' role uniting digital, CRM, tech and data, hiring Holland & Barrett's Simon Wallbank — a premium-retail bet on personalisation.

Ikea will launch a UK peer-to-peer resale marketplace for Ikea Family members — using loyalty as a moat against Vinted and eBay and a circular-economy brand position.

Surrey firm HICL Builders shows how a local business wins with location-targeted SEO, video case studies, easy lead capture and community investment.

A UK-focused beginner’s guide to email marketing for small businesses: build a permission-based list, stay compliant with UK GDPR and PECR, pick a platform, and get the best ROI.

JCDecaux renewed its Hamburg street-furniture contract for 15 years, adding green-roof shelters and fleet electrification — OOH quietly modernising city inventory.

French radio's 'Ensemble pour le DAB+' ran a national TV campaign to defend the car dashboard as DAB+ targets 80% coverage — a category-wide defence play.

Meta appealed France's order to reopen 'droits voisins' negotiations with publishers — opening a second front after Google in France's platform-payment fight.

Payback created an FMCG new-business role and hired ex-Bertelsmann's Maximilian Aigner — Germany's loyalty platforms staffing up to compete in retail media.

FC Bayern named Gemini its official Consumer AI Partner and Pixel its Smartphone Partner — a marquee club showing how sponsorship now sells AI usage, not just awareness.

Walmart Connect added negative-keyword controls for Sponsored Products, narrowing the retail-media gap with Amazon Ads. What advertisers should do now.

Stanley 1913 is optimising for AI search while keeping AI out of its ad creative, and named Born Social — a useful 'back office vs brand voice' AI framework.

Perplexity blocked Time's AI-agent ads as 'deceptive', an early flashpoint over advertising in the agentic web — and a warning about platform-controlled trust scores.

Analysts warn a national school smartphone ban could strip billions from social platforms' ad revenue — and reprice teen attention.

APIG, France's main newspaper alliance, has filed with the Autorite de la Concurrence over Google AI Overviews and the traffic it threatens.