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France's biggest-selling daily, Ouest-France, has announced a restructuring plan to eliminate 156 positions, 116 of them editorial — a stark signal of the regional-press crisis.

WARC's 'Health of Creativity' analysis finds TV's role as the lead channel in the world's top award-winning campaigns has fallen sharply over a decade.

Ipsos's Global Trends 2026 finds personal optimism at its lowest since 2013 and a UK notably wary of AI — a pessimistic consumer mindset brands must plan around.

Accenture has launched Accenture Construct, a 5,000-strong global business chasing a $260bn market to reinvent how the world's capital projects are delivered — and it's a branded-house masterclass.

DoorDash has named WPP Media its first global media partner across 40-plus markets, pulling brands like Deliveroo and Wolt into one consolidated account — a major win for WPP.

After 20 years with Nike, Kylian Mbappé has joined Swiss brand On to lead its charge into football — a landmark endorsement built on influence and ownership, not just a logo.

Paramount Skydance settles a 12-state antitrust suit with output, US-production and editorial concessions — clearing its ~$110bn Warner Bros. Discovery deal. What consolidation means for advertisers.

A EUROPEAN INITIATIVE FOR MAJOR MANUFACTURERS TO REMOVE ADDED SUGAR FROM CEREALS Holie’s, the Dutch disruptive challenger brand and the #2 cereal brand in both the Netherlands and Belgium, is launching Wake Up, Big Cereal; a European initiative challenging major cereal manufacturers to remove added sugar from their entire product ranges and use their scale to help make breakfast healthier across Europe. At wakeupbigcereal.today, manufacturers can see how Holie’s makes cereals

Stagwell has appointed ex-Dentsu leader Liz Rutgersson as global CEO of its flagship media agency Assembly, with Connie Chan taking APAC — a double leadership move as the network chases global scale.

Publicis has won a mandate to work for insurance giant Allianz Deutschland, extending a remarkable run of global and regional account wins for the holding company.

Marion Darrieutort's The Arcane has merged with Cinquième Rue and Pop Stories to form Arcane Partners, a consolidation of French communications and influence consultancies.

Omnicom is conducting a detailed post-mortem of its PepsiCo global media loss to Publicis — a rare public look at how a holding company loses a marquee client.

WPP has retained Coca-Cola's global agency business and opted out of the separate North America media review — a steadying win after a punishing year.

A prestige science title traded twice in a year shows how thin legacy-publishing ad economics have become - and why advertisers should watch who owns their premium media.

A whistleblower suit over alleged undisclosed media rebates keeps agency transparency in the spotlight. What brands should demand from their media contracts.

LVMH is moving its Asia-Pacific media account from WPP to Publicis from January 2027 — with no competitive pitch — extending one of the luxury giant's deepest agency relationships.

AXA has partnered with Publicis Sapient to deploy AI agents at scale across markets including the UK — a sign of how agency groups are becoming operational transformation partners.

A structural shift in French streaming: Disney+ lands M6's biggest shows, reshaping where French audiences — and ad money — go.

A landmark femcare account — home of AMV BBDO's 'Wombstories' and 'Blood Normal' — goes into review as M&A reshapes agency rosters.

After absorbing Interpublic, Omnicom Media Germany has named the leadership of its merged organisation under CEO Paul Remitz — and promises a 'completely new operating model'.