top of page
All Marketing knowledge
Marketing Minute


Cartel Office casts doubt on the EDEKA-tegut deal
Germany's Bundeskartellamt has issued a preliminary assessment raising serious competition concerns about EDEKA's planned acquisition of tegut.
Aug 52 min read


Arcom rolls out public-media impartiality rules
French media regulator Arcom will begin implementing recommendations from the Lasserre report on public-broadcasting impartiality from September 2026.
Aug 52 min read


France's Arcom fines CNews €200,000 for incitement to hatred
French media regulator Arcom has fined Bolloré-owned news channel CNews €200,000 over on-air remarks judged to incite hatred — a reminder that brand-safety risk runs to the platforms carrying your ads.
Aug 42 min read


X and WFA end their two-year GARM war — what it means for brand safety
The World Federation of Advertisers has settled X's antitrust lawsuit and agreed not to relaunch GARM — leaving advertisers to manage brand safety on their own terms.
Aug 43 min read


UK retail’s slump eases: what the July CBI survey tells marketers
The CBI's July 2026 survey shows UK retail sales falling at their slowest pace in six months. A 'least-bad' market is the hardest to plan for — here's how retail marketers should respond.
Jul 293 min read


Omnicom’s Q2: $6.6bn revenue as the IPG mega-merger starts to pay off
Omnicom posted $6.6bn in Q2 2026 revenue and 6.1% organic growth as IPG merger synergies drove adjusted EPS up 29% — and put the agency giant back in the growth conversation.
Jul 293 min read


The KitKat Heist: how Nestlé turned a 12-tonne chocolate theft into a Cannes Grand Prix
When thieves stole a 12-tonne lorry-load of limited-edition F1 KitKats, Nestlé did the opposite of going quiet — and turned a real cargo crime into a PR Grand Prix winner at Cannes Lions 2026.
Jul 273 min read


Google's Q2 ad revenue jumps 14.5% as AI reshapes Search
Alphabet's Q2 2026 results show Google advertising up 14.5% and Search up 17% — proof that AI features are expanding queries, not killing them. Here's what UK marketers should do.
Jul 243 min read


Omnicom merges Mediahub and Hearts & Science into a $9.1bn media network
Omnicom is combining Mediahub and Hearts & Science into a single global media network with around $9.1bn in billings across 40 markets, laun
Jul 233 min read


Netflix's ad business accelerates as Q2 revenue hits $12.6bn
Netflix posted $12.6bn in second-quarter revenue and reaffirmed that its advertising business is on track to roughly double this year, cementing streaming's place in the media plan.
Jul 222 min read


Nestlé bets big on social-first brand building and a shorter list of 'power brands'
Nestlé is pouring more money into marketing and rebuilding it around a digital, social-first model, while concentrating its firepower on a smaller set of 'power brands' expected to drive the bulk of future growth.
Jul 222 min read


Publicis raises its 2026 forecast as Q2 growth hits 4.8%
Publicis Groupe has upgraded its full-year 2026 guidance after posting 4.8% organic growth in the second quarter, extending a run of outperformance built on data, AI and a $3bn acquisition spree.
Jul 222 min read


Fox to buy Roku in $22bn deal that reshapes connected TV
A blockbuster acquisition brings two major ad-supported streaming platforms under one roof — and signals where CTV ad budgets are heading.
Jul 203 min read


UK crowned world’s second most creative market at Cannes Lions 2026
British agencies contributed to 183 winning entries at Cannes Lions 2026, including seven Grand Prix, cementing the UK's status as a global creative hub.
Jul 202 min read


Instagram Just Made Reels a Storefront – Here's How UK Brands Turn the Algorithm Into Revenue, Not Just Reach
Instagram's latest shopping features are transforming Reels into a powerful sales channel. Discover how UK brands can leverage product tagging, in-app checkout, and algorithm changes to turn engagement into measurable revenue.
Jul 203 min read


The Ronaldo Effect: How Football's Greatest Personal Brand Lifted a Nation
Eighty years of near-misses, then three trophies in a decade. With 665 million followers and a billion-dollar empire, Cristiano Ronaldo built football's greatest personal brand — and turned a nation of ten million into one of the most-watched teams on earth.
Jul 174 min read


How the FIFA World Cup Is Transforming Tourism, Retail and Local Economies
The FIFA World Cup is far more than the world's biggest football tournament; it's a powerful economic engine that reshapes tourism, retail and local economies.
Jul 162 min read


London Tech Week 2026: £6 Billion in AI Investment Pledges
Artificial Intelligence dominated the agenda at London Tech Week 2026, with the UK securing over £6 billion in AI investment commitments.
Jul 162 min read


Shopper Insights in the UK: Understanding Consumer Behaviour in 2025
1-Minute Summary: As UK retailers face increasing competition and changing consumer expectations, understanding shopper behaviour has never been more important.
Sep 26, 20253 min read


The Arab World’s Advertising Boom – Media Expansion Across MENA
One Minute Summary The Arab world is a booming ad market, set to exceed $12B by 2026. Success lies in balancing TV dominance with digital-first strategies and respecting cultural nuances.
Sep 24, 20252 min read
bottom of page
