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Marketing Minute


Bolloré Adds Michel Onfray's 'Front Populaire' to His Media Empire
Vincent Bolloré's Lagardère Media News has taken 90% of the publisher of 'Front Populaire', extending his media galaxy and reigniting France's media-concentration debate.
Aug 273 min read


Publicis Wins Gilead's US Media Account, Estimated at $344m
French holding company Publicis has won pharma group Gilead's US media buying, estimated at $344m, unseating IPG in the wake of Omnicom's IPG merger.
Aug 273 min read


Meta's $18bn Child-Safety Settlement Rewrites the Rules for Teen Accounts
Meta has agreed roughly $18bn to settle US state claims that Instagram and Facebook harmed children — and default time limits for under-18s reshape teen reach for every advertiser.
Aug 273 min read


Stella Artois Pours 'The Perfect Serve' Into Netflix's 'The Gentlemen'
Stella Artois launches its first multi-market activation under its Netflix partnership — an eight-market tie-in with 'The Gentlemen' Season 2 fronted by Theo James and David Beckham.
Aug 273 min read


Esports World Cup Closes a Record First Paris Edition
The 2026 Esports World Cup, relocated from Riyadh to Paris, closed as the biggest edition ever — 850 million viewers and 22,600+ ad installations across the city.
Aug 253 min read


Publicis and Travis Kelce Launch ‘Tekta’ to Guide Brands Through College-Athlete Deals
Publicis Sports has teamed with Travis Kelce and 3 Arts Sports to launch Tekta, a venture helping brands structure and measure NIL sponsorship deals with US college athletes.
Aug 213 min read


TIRTIR and JvM HANGANG Make K-Beauty Concert-Proof at BTS THE CITY ARIRANG – NEW YORK
TIRTIR and JvM HANGANG brought the CONCERT-PROOF BAR to BTS THE CITY ARIRANG – NEW YORK, turning concert-day beauty needs into an experiential K-beauty activation connecting fandom, Korean culture, product trial and commerce.
Aug 202 min read


Patoko: Albania's 'everything app' scales up
Patoko is Albania's first super app: rides, home services, bookings and rewards, led by Arbër Kadia. 194,000 users in 2024, backed by Kevin Sekniqi's K4S6 fund, now eyeing the US and Europe.
Aug 194 min read


Bliss: the borderless therapy platform that 'feels like home'
Bliss is an Albanian-Finnish startup building culturally intelligent mental-health support. Led by Jona Doda, it now spans 20+ countries, 30+ languages and 70+ therapists.
Aug 194 min read


EasyPay: the fintech reinventing how Albania pays
EasyPay is Albania's leading e-money institution: founded in 2010 by Lindita Shomo, with 100+ services, 580+ agents, 26M+ transactions and Ria Money Transfer remittances.
Aug 194 min read


Initiative Germany builds a leadership trio for the IPG era
IPG Mediabrands agency Initiative widens its German leadership as the Omnicom-IPG merger reshapes the media landscape.
Aug 172 min read


Dentsu posts 0.3% H1 growth as its turnaround grinds on
Dentsu grew organic net revenue just 0.3% in H1 2026 as CEO Takeshi Sano's cost-cutting turnaround pushes on.
Aug 173 min read


L&C New York buys back its Serviceplan stake — and the two agencies part ways
L&C New York has repurchased the minority stake held by Germany's Serviceplan Group, ending a three-year partnership and returning the creative shop to full independence.
Aug 143 min read


WPP shares soar 30% as H1 profit beats — but revenue still fell 4.7%
WPP shares leapt as much as 30% after first-half profit and margins beat expectations — even as revenue fell 4.4%. Inside Cindy Rose's turnaround and what it means for brands.
Aug 73 min read


Hearst buys out Disney's A+E stake for $1.2bn
Disney sells its A+E Global Media stake — History, A&E, Lifetime — to Hearst for $1.2bn, another sign the majors are cashing out of linear cable to fund streaming.
Aug 63 min read


Cartel Office casts doubt on the EDEKA-tegut deal
Germany's Bundeskartellamt has issued a preliminary assessment raising serious competition concerns about EDEKA's planned acquisition of tegut.
Aug 52 min read


Arcom rolls out public-media impartiality rules
French media regulator Arcom will begin implementing recommendations from the Lasserre report on public-broadcasting impartiality from September 2026.
Aug 52 min read


France's Arcom fines CNews €200,000 for incitement to hatred
French media regulator Arcom has fined Bolloré-owned news channel CNews €200,000 over on-air remarks judged to incite hatred — a reminder that brand-safety risk runs to the platforms carrying your ads.
Aug 42 min read


X and WFA end their two-year GARM war — what it means for brand safety
The World Federation of Advertisers has settled X's antitrust lawsuit and agreed not to relaunch GARM — leaving advertisers to manage brand safety on their own terms.
Aug 43 min read


UK retail’s slump eases: what the July CBI survey tells marketers
The CBI's July 2026 survey shows UK retail sales falling at their slowest pace in six months. A 'least-bad' market is the hardest to plan for — here's how retail marketers should respond.
Jul 293 min read
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