All Marketing knowledge

Kantar Media's first read on France's streaming ad tiers: 376 advertisers, €226m gross, and banking-insurance — not FMCG — leading, with Groupama the biggest buyer. What it means for CTV planning.

Bolt takes over three Paris arrondissements with free interactive games under 'Tu ne trouveras pas ça chez toi' — an activation that turns the brand's core benefit, getting you out, into something you can physically walk into.

Canal+ Brand Solutions donates a shared 'solidarity advertising screen' to the Fondation pour la Recherche Médicale, with EDF, Intermarché, MAIF and Unibet co-funding — a lesson in structural, not performative, purpose.

Havas Play appoints Johana Pallas to lead its 17-strong Influence & PR division, with a brief to scale creator work internationally — a signal of how influence is maturing into an always-on discipline.

French private bank Milleis Banque Privée has launched a campaign built around supporting clients' passions, a warmer, more human pitch in a category usually sold on performance and prestige.

French steakhouse chain Hippopotamus is pushing a new Spicy Smash Burger with a bold campaign, chasing the smash-burger trend to pull younger, value-minded diners into its restaurants.

A French proposal to ban advertising for glasses and hearing aids has split the optical and audiology sector, pitting big chains against those who say a ban would protect consumers.

Netflix became the leading private financier of French audiovisual and cinema production in 2025, according to Arcom's legal indicators — a milestone that redraws who bankrolls French storytelling.

France Télévisions must find €90m of savings in 2027, its president Delphine Ernotte Cunci has warned — a squeeze that will ripple through French public broadcasting and its ad market.

ITA Airways has enlisted Sharon Stone to embody Italian 'art de vivre' in a new campaign, using Hollywood star power to sell an airline on lifestyle rather than legroom.

French insurer GAN Assurances is back on television with a new campaign from agency Marcel, rejoining the brand-building race as insurers compete for trust and salience.

French anti-poverty charity Secours Populaire has refreshed its positioning and voice with Publicis Conseil, sharpening how one of the country's best-known non-profits asks for support.

McDonald's France has tied its latest push to hit anime 'Blue Lock Episode Nagi', via BBDO Paris — the latest fast-food brand using anime fandom to court younger diners.

Île-de-France Mobilités, the authority behind Paris-region transport, has chosen VML for its account — a high-visibility public-sector win with reach across one of Europe's busiest transit networks.

France's leading property portal is running a reassurance-led brand campaign with Marcel while rolling out AI-powered, natural-language search — a two-track defence of relevance in an AI-disrupted category.

France's leading supplementary-pension group has made an unashamedly emotional brand film with Havas Paris — turning a dry, easy-to-defer category into something worth feeling, and worth acting on.

French streaming service TF1+ has unveiled a new brand territory, 'le streaming qui fait du bien' (streaming that feels good), created by Artefact 3000 and inverting everyday hassles into on-screen pleasures.

The European Media Marketplace, a cross-border alliance to counter global gatekeepers, has appointed industry veteran Christophe Parcot as Non-Executive Chairman.

Parcel-locker network Mondial Relay by InPost has appointed French agency Gangstères to run its social media, as it pushes a broader brand reinvention.

French media group CoSpirit has brought employees and investment fund Re-Sources Capital into its capital, with close to one in two staff subscribing.