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Yoplait's Perle de Lait yoghurt brand has unveiled a new sensorial campaign by agency Raymonde, treating a single spoonful as a mood-shifting moment.

Antvoice and Stelleo have released the 2027 edition of their 'La French Alternative' adtech cartography, adding a new mapping of advertising AI providers.

French trading desk Gamned has shared early results from running ChatGPT advertising campaigns in France, reporting unusually low entry pricing.

France's ad self-regulator ARPP has published its 2026 Responsible Influence Observatory, finding that certified creators are far more transparent — and keep their audiences better.

French eco-brand Love & Green has launched its first outdoor campaign, via agency BIG Success, building a 'Safe Care' territory around protection as it stretches from baby care into feminine hygiene.

Indeed has launched 'Nos jobs ont besoin de vous', a campaign by 72andSunny arguing that recruitment stays a human endeavour even as AI transforms how candidates and employers meet.

France's Assurance Maladie has launched a multi-channel campaign by agency Les Présidents urging people to monitor their blood pressure, under the line 'Your blood pressure deserves your full attention'.

Lavazza-owned coffee brand Carte Noire has appointed agency Heaven for social media and influence, building a creator 'crew' across Instagram, Facebook and TikTok.

Sephora has launched Project Hearts Not Hate, its first-ever global corporate cause tackling appearance-based hate, backed by striking data on its scale.

French banks are shifting youth acquisition to creators and influencers, with Crédit Agricole among those using creators to reach 18-35s amid a trust gap with traditional bank marketing.

Galeries Lafayette has tapped French designer Jean-Charles de Castelbajac to create its flagship winter and Christmas windows and in-store spectacle for the season.

KFC France has appointed Lucas Gilliard as general manager, succeeding Isabelle Herman. Gilliard arrives from a retail background at H&M and Tape à l'Œil.

The Fondation du patrimoine has appointed agency L'Associé for the launch of its new 'Pass Patrimoine' subscription giving access to 500+ heritage sites, in a mainly OOH campaign.

French gym chain On Air Fitness has unveiled a new brand platform, 'Change de niveau', with a fresh identity and multi-channel campaign built around four community profiles.

Who's Who France and Kantar have published their annual 'excellence' ranking, scoring 90 companies on quality, trust, innovation, financial solidity and influence.

Paris has dropped a draft decree that would have broadly banned advertising for reimbursable optical devices, shifting the sector to self-regulation with the ARPP.

Vivendi/Canal+'s Dailymotion has retired 'Dailymotion Advertising' and relaunched its B2B operation as Dailymotion Business, unifying four units under its 'Ray' video-intelligence OS.

Accor has rolled out ALL Concierge at scale — a conversational AI travel companion, available in 11 languages, that assists guests across the whole journey.

France's Alliance Digitale has reopened its Privacy Protection - Pact, a GDPR data-protection label, updating it for 2026 as privacy scrutiny intensifies.

A new study finds 48% of French 13-18 year-olds have used AI to make a purchase directly — a sign agentic shopping is arriving faster than brands expect.