All Marketing knowledge

France's digital advertising market grew around 12% in the first half of 2026, according to the ePub Observatory, powered by social, retail media and audio — with a calendar effect flattering the figure.

To promote its French series 'Surveillant!', Disney+ turned the show into a rap track with Naza and Gradur, an influence-led activation by Monks Paris aimed at a young, music-first audience.

Lagardère Publicité News has launched 'Ma Pub by LPN', an online self-serve ad-buying platform aimed at France's SMEs and mid-market firms — opening premium media to small advertisers.

Free founder Xavier Niel and creator Sylvqin have opened 'Astel', a free Paris space for content creators — France betting that physical infrastructure, not just platforms, builds a creator economy.

French SaaS firm VKARD has acquired fellow digital-business-card startup Cardynale to consolidate the market and expand across Europe.

Organic retailer Naturalia is celebrating 20 years of its private label with a comic campaign directed by Eric Judor via agency Altmann+Partners.

A Webedia Brand Xperiences study finds young French adults flocking to creator-led and offbeat sports formats, splitting their viewing evenly between social media and TV.

Deliveroo and agency heaven have launched the third edition of 'Pepites du Quartier', inviting the public to vote for favourite local restaurants.

Cyril Hanouna has launched a 132-page weekly TV magazine, 'Tout Beau Tout News', with a first print run of 180,000 copies.

Intermarche and agency Romance have launched 'Ces dimanches-la', a nostalgia-steeped film promoting the retailer's French-origin Terroirs range.

Epsilon France has unveiled Customer Twin, technology that builds anonymised, predictive digital twins of real customers so brands can test campaigns before launch.

Consumer-credit specialist Cofidis has chosen independent agency Steve to build its new integrated communications platform and creative territory.

Canal+ has told French subscribers it would be forced to raise prices if the 2027 budget doubles pay-TV VAT from 10% to 20%.

CMA Media has completed its RMC Sport acquisition and folded it into a new division, CMA Sport, covering broadcasting, rights and white-label production.

Claire Léost is leaving the general management of CMA Media — owner of BFMTV, RMC and La Tribune — barely a year after arriving, replaced by Camille Andrieu.

France's Competition Authority has notified formal charges to Canal+ over a suspected abuse of dominance in film financing and distribution.

Kantar Media has launched a retail-media-search monitoring tool and published an analysis of Amazon Search advertisers in France, with striking data on pure-play brands.

France's media research body IREP has released the second edition of its advertising-effectiveness guide, focused on measurement and identifying causal effects.

Independent French agency Wild Buzz has won a three-way pitch to handle the French launch of Jean Paul Gaultier's new 'La Favorite' fragrance, anchored by a Paris pop-up.

French packaging eco-organisation Citeo has launched 'La vie après le tri', a 360° campaign via agency Belle showing what actually happens to packaging after it is sorted.