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The platform wants French creators to stop merely entertaining and start selling — and it is handing them a commission to do it.

France Télévisions says its franceinfo YouTube channel hit 110 million views in September, about eight times a year earlier.

Ad-tech firm Pixability has launched a tool to help advertisers detect and avoid low-quality AI-generated content — 'AI slop' — when running ads on YouTube.

At Made on YouTube 2026, YouTube unveiled new AI features — AI agents, Gemini-powered editing, live gamification and script coaching — to deepen creator retention.

Google Gemini teams up with The Sidemen on a five-video series produced by Arcade — a native creator play aimed at a young, AI-sceptical audience.

Old Navy anchored back-to-school on one creator, MrBeast, and traffic to its kids' range jumped 22%. Why creators are becoming the campaign, not the cameo.

Catholic media group Bayard is airing a daily YouTube newscast to cover Pope Leo XIV's visit to France, pooling editorial resources from La Croix, Le Pèlerin and Prions en Église.

YouTube turns German creator content into a measurable performance-retail channel overnight — pulling influencer budgets toward bottom-of-funnel commerce.

A rare public admission that a beloved TV franchise needs rebuilding for a YouTube-native audience — Nissan inverts the TV-first model.

YouTube now lets eligible US creators tag Amazon products across videos, Shorts and livestreams and earn commissions — a major social-commerce move.

Aldi, dm, P&G and roughly 30 others say they will stop advertising on right-wing YouTube channels after a Campact investigation — a fresh test of automated brand safety.

From 24 August 2026 YouTube counts 'public views' from the first frame with no minimum watch time, inflating headline numbers 20–30%, while earnings stay tied to stricter 'engaged views'.

YouTube has rolled out a suite of Connected TV upgrades — most notably a Playlist-to-Shows feature that turns creator playlists into episodic TV-style Shows — as the platform tightens its grip on the living room.

Channel 4 is extending its viewer-level ad targeting proposition to selected YouTube channels — a landmark step in its 'Fast Forward' strategy that aims to make the broadcaster digital-first by 2030.

YouTube reaches 94% of UK adults. Here's how small businesses can advertise on it — the ad formats, real costs, campaign types and a simple step-by-step setup.

Tesco Kitchen is back for season two with Greg James, Seema Pankhania and a fresh line-up of celebrity guests. Here's why grocers are becoming content publishers.

German utility E.ON is launching 'House of Power', a scripted-reality YouTube series with Google and agency Mawave, using creators and challenges to make renewable-energy tech entertaining.

YouTube has launched its Shopping Affiliate Programme in the UK with M&S, Currys, Boots, Next and more — turning creator recommendations into a shoppable, auto-tagged storefront, even on the TV.

One Minute Summary YouTube is embedding Google’s Veo 3 directly into Shorts, letting creators generate short, stylised clips from prompts — with native audio — inside the app.