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Marketing Minute
Publicis Groupe Pitches Both Coca-Cola and PepsiCo at the Same Time — a French Holdco's Boldest Conflict Bet Yet
Publicis Groupe is pitching for both Coca-Cola and PepsiCo simultaneously — an unprecedented conflict bet from Paris that will test whether modern holdcos can genuinely wall off competing accounts.
Aug 243 min read
Superdrug's Owner AS Watson Pulls Its Media Off WPP's Mindshare
Hong Kong's AS Watson has moved Superdrug's UK media planning and buying off WPP's Mindshare, ending an incumbency that dated back to 2013 and heaping fresh pressure on the world's biggest media agency.
Aug 243 min read
Ikea's Ingka Group Puts Its Global Media Account on Review
Ikea's biggest franchisee, Ingka Group, has launched a global media review that puts Dentsu's iProspect and WPP Media's Mindshare on the line — after a spring RFI turned into a full pitch this month.
Aug 243 min read
WPP Hit by $350m Rebate Claim as Whistleblower Cites Sony Probe
A former GroupM executive has amended his US lawsuit against WPP, citing a Sony investigation he says found $350m of client media rebates were retained. WPP calls the claims baseless.
Aug 213 min read
Estée Lauder Hands WPP Media Its First Big UK Campaign With ‘Glimmer’
Estée Lauder’s Glimmer fragrance launch, fronted by Hailee Steinfeld, is WPP Media’s first marquee UK outing since winning the global media account.
Aug 203 min read
Coca-Cola's global media review pits Publicis against WPP
Coca-Cola has put its multi-billion-dollar global media, data and tech account into review — Publicis vs WPP — as Publicis also eyes PepsiCo.
Aug 193 min read
WPP bets its future on ‘Elevate28’ — a £500m plan to become one company
New CEO Cindy Rose is dismantling WPP’s holding-company structure in an 18-month, £500m restructure called Elevate28. Here’s what it means for UK clients and talent.
Jul 313 min read
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