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Marketing Minute
WPP Hit by $350m Rebate Claim as Whistleblower Cites Sony Probe
A former GroupM executive has amended his US lawsuit against WPP, citing a Sony investigation he says found $350m of client media rebates were retained. WPP calls the claims baseless.
3 days ago3 min read
Estée Lauder Hands WPP Media Its First Big UK Campaign With ‘Glimmer’
Estée Lauder’s Glimmer fragrance launch, fronted by Hailee Steinfeld, is WPP Media’s first marquee UK outing since winning the global media account.
4 days ago3 min read
Coca-Cola's global media review pits Publicis against WPP
Coca-Cola has put its multi-billion-dollar global media, data and tech account into review — Publicis vs WPP — as Publicis also eyes PepsiCo.
5 days ago3 min read
WPP bets its future on ‘Elevate28’ — a £500m plan to become one company
New CEO Cindy Rose is dismantling WPP’s holding-company structure in an 18-month, £500m restructure called Elevate28. Here’s what it means for UK clients and talent.
Jul 313 min read
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