All Marketing knowledge

Havas is restructuring its UK business and elevating Patrick 'Paddy' Affleck to UK CEO across media and creative, deepening its single-'Village' integration bet.

The Mission Group is folding London agency Krow into Bray Leino, retiring the Krow brand to create a ~300-person integrated agency under CEO Kate Cox.

The ASA banned a Sports Direct 'up to 50% off' Puma ad over an inflated £45 RRP — and Frasers Group is publicly branding the watchdog 'fundamentally flawed'.

KitKat's viral 'Heist' campaign is being held up as a masterclass in reactive marketing — and the lesson isn't luck, it's decades of brand fundamentals making the improvisation land.

The 2026 Media Week Awards shortlist is out ahead of the 15 October ceremony — a snapshot of the UK media work the industry rates most highly, and a useful read on where media thinking is heading.

The legal battle between WPP and ex-employee-turned-whistleblower Foster has escalated, with the holding company moving to allege misconduct and seek sanctions — putting holdco governance in the spotlight.

When a brand as word-of-mouth-rich as Dishoom pays to be found by ChatGPT, AI discovery has crossed from experiment to necessity. Inside the shift from SEO to GEO.

Guide Dogs' first work from Fold7 reframes sight-loss storytelling around achievement, not pity — and the structural move underneath (merging marketing and fundraising) is the bigger lesson.

Chery has launched its new Lepas SUV/EV marque in the UK with an immersive brand experience by agency Avantgarde, ahead of a European rollout.

Premier Foods has appointed NewGen to run 'organic-first' social for Mr Kipling and three other brands, leaning into TikTok and Instagram.

X has brought back in-app Lead Gen Ads globally — a format Twitter discontinued in 2016 — with native forms that pre-fill returning users' details.

Booking.com has appointed 72andSunny Amsterdam as its global creative agency of record, with its first work due early 2027.

Hovis is spending £4m to reassert itself as a British bread icon — its first big campaign since Associated British Foods bought it in a reported £75m deal.

Asics' new trail-running campaign, 'Move Your Mind on the Trails', leans on its 'Sound Mind, Sound Body' philosophy and its €160 BlazeBlast shoe to sell running as mental maintenance.

Burger King UK stripped a drive-thru down to one item for National Burger Day — a stunt built on research showing 36% of Brits suffer regular decision fatigue.

The GfK barometer shows UK shoppers at their most confident in two years, with appetite for big purchases at a near-four-year high — a green light for festive marketers.

Sky Media signs its largest-ever Premier League commercial package, with Guinness, Coca-Cola, Uber Eats and the British Army joining a record six sponsors as the season kicks off.

Rescued from administration and now profitable, The Body Shop's marketing is betting its comeback on 'affordable indulgence' and the brand's activist roots.

A year after Unilever's £230m acquisition, Wild says influencer marketing is now its single biggest growth channel — run for 'true selling power', not reach.

The ASA borrows Compare the Market's meerkat for an industry-funded awareness blitz — and reveals it now vets 60 million ads a year with AI.