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Lidl GB has shortlisted OMD, iProspect and WPP Media for its UK media account, putting incumbent OMD under pressure as part of a wider European media review.

Lucky Generals has landed the creative account for Fred Olsen Cruise Lines, adding a well-loved British travel brand to its roster. Here's what the win means for cruise marketing.

Sir Martin Sorrell's S4 Capital lifted first-half EBITDA 83% and declared its first dividend even as revenue fell — sending shares up as much as 26%. Here's what the cost-driven rebound means for the agency model.

WPP shares leapt as much as 30% after first-half profit and margins beat expectations — even as revenue fell 4.4%. Inside Cindy Rose's turnaround and what it means for brands.

Lucozade Ribena Suntory has appointed Dark Horses as lead creative agency for Lucozade, as the energy brand approaches its 100th anniversary.

Soft-drinks maker AG Barr has appointed VCCP Media as its media agency of record after a competitive four-way pitch, unseating incumbent the7stars.

VML UK has appointed Cat Davis, formerly of Atomic London, as chief marketing officer — the latest sign that big agencies are investing in marketing themselves as consolidation reshapes the sector.

From Oliver poaching a TikTok creative chief to Grey winning Synechron and Weetabix hiring a new social agency, July’s UK agency moves reveal where the market is placing its bets.

New CEO Cindy Rose is dismantling WPP’s holding-company structure in an 18-month, £500m restructure called Elevate28. Here’s what it means for UK clients and talent.

Monzo has launched 'Get Busy Living', its first global brand platform via BBH London and narrated by Olivia Colman — and its cleverest move is keeping the bank in the corner of the frame.

Dentsu, one of OpenAI's four UK launch partners for ads in ChatGPT, has teamed with Adthena to bring order to a volatile new auction where click prices swing by up to 278%.

British agencies contributed to 183 winning entries at Cannes Lions 2026, including seven Grand Prix, cementing the UK's status as a global creative hub.