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The Welsh Government is relaunching an £88m media and creative review it previously abandoned, with the process due to begin in October — one of the UK public sector's biggest live accounts.

Brandtech Group's Jellyfish has hired Seun Odeneye from IPG as chief media officer to embed AI across its media practice — a talent move that signals where the media market is tilting.

London agency The Academy has launched a dedicated advertising division led by renowned art director Dave Dye — a bet on human craft as AI floods the market with sameness.

Havas is restructuring its UK business and elevating Patrick 'Paddy' Affleck to UK CEO across media and creative, deepening its single-'Village' integration bet.

The Mission Group is folding London agency Krow into Bray Leino, retiring the Krow brand to create a ~300-person integrated agency under CEO Kate Cox.

The 2026 Media Week Awards shortlist is out ahead of the 15 October ceremony — a snapshot of the UK media work the industry rates most highly, and a useful read on where media thinking is heading.

Guide Dogs' first work from Fold7 reframes sight-loss storytelling around achievement, not pity — and the structural move underneath (merging marketing and fundraising) is the bigger lesson.

Premier Foods has appointed NewGen to run 'organic-first' social for Mr Kipling and three other brands, leaning into TikTok and Instagram.

Median UK agency bonuses fell 14% in the last financial year according to new Campaign data — a big real-terms cut for creatives and account teams already feeling the pinch of flat billings and higher costs.

Generation Media has added a group strategy director — a sign the kids-and-family media niche is defending its expertise against generalist buying.

Publicis London has hired creative directors David Anderson and Ian Brassett — a talent-side signal the network's UK flagship is chasing creative reputation.

Sekonda has appointed VCCP as its creative agency after a pitch — another win for 2026's busiest UK new-business machine.

St Luke's retained South Western Railway and launched 'Spread your wings again', reviving its CGI 'bird-fluencers' — a lesson in protecting distinctive assets.

Hiscox has retained Uncommon Creative Studio after a review and is shifting from campaign-led bursts to an 'always-on' model — here's what the pivot really means for marketers.

Footwear brand Ecco has launched a global media review with adviser support, adding to a busy year of blue-chip pitches reshaping agency rosters.

AMV BBDO has promoted Nick Andrew to managing director, a leadership move at one of the UK's most decorated creative agencies.

Alzheimer's Society has appointed a media agency following a competitive review — the latest charity to overhaul its media as fundraising budgets come under pressure.

Botanical drinks maker Fentimans has handed its creative account to Lucky Generals, adding to a busy run of new-business wins for the independent agency.

The structure of the £1.3bn UK government media account won by WPP has been revealed — a landmark contract that hands one holding company enormous public-sector reach.

Gen Kobayashi, group chief strategy officer at M&C Saatchi Group UK, is departing after little over a year — a fresh jolt of senior churn as the group pushes through its turnaround.