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Marriott Bonvoy Let Creators Build a Global Campaign in Four Weeks

Marriott Bonvoy Let Creators Build a Global Campaign in Four Weeks

Marriott Bonvoy Let Creators Build a Global Campaign in Four Weeks

Marriott Bonvoy produced campaign assets for 23 destinations in about four weeks using creators — proof that influencer marketing is now a production engine, not just a reach channel.

1 day ago3 min read

Lufthansa Wants to Sell Advertisers Your Whole Trip, Not Just the Seat

Lufthansa Wants to Sell Advertisers Your Whole Trip, Not Just the Seat

Lufthansa Wants to Sell Advertisers Your Whole Trip, Not Just the Seat

Lufthansa Group has launched a group-wide retail-media business, Lufthansa Group Media, pitching reach to 130m+ travellers across 72+ touchpoints.

Oct 133 min read

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